John Yi serves as Founder and Chief Executive Officer for Packetcraft, Inc. where he leads a world-class software company delivering Bluetooth and UWB solutions enabling the evolution of wireless audio, supporting advanced IoT applications, and supporting the introduction of digital key/secure access. He has been commercializing communications software at various system levels for more than 25 years spanning companies in early-stage start-up to Fortune-500 across many markets, and saw the successful exit of 3 startups through acquisition or merger. Prior to the founding of Packetcraft, John served as Director of Software at Arm where he managed a team of engineers delivering Bluetooth software to global licensees and into the Mbed OS project. John is particularly excited about his company’s contributions to the latest innovations introduced by Bluetooth LE Audio especially as new use cases are supported through clever standards-based broadcast functionality that will support increased accessibility and transformation in how we communicate and consume audio.