Jiyun Kang Email & Phone Number

Berkeley, CA, US

Los Angeles, California, United States

Orchestrated a comprehensive marketing project that provided hands-on experience for a team of 8 members. Successfully led a team by organizing campaign timelines, creating weekly assignments for each team member, and facilitating weekly meetings to ensure transparency and continuous progressEmployed qualitative and quantitative methods for in-depth market.

Berkeley, California, United States

Managed a 12-week marketing consulting project for Nonshim America with a team of 8 consultants.

Created monthly recap carousel and/or reel content for club activities, meetings, and socials.

Berkeley, California, United States

Conducted competitive analysis for a client company, providing social media, brand naming, and marketing strategies to break into the Gen-Z demographic.

Berkeley, California, United States

Organize bi-weekly social events and manage communication with local coffee shops and event participants.

Berkeley, California, United States

Analyzed and organized Korean collection data with Excel while translating Chinese characters into Korean-English.Created slides for the “Korean Metal Movable Type” project based on the content.Communicated with 10+ prospective research candidates including external Korean departments of universities and the Asian community.Digitized and organized.

Berkeley, California, United States

Conducted market research and competitor analysis to identify key trends on college-specific social media platforms, resulting in actionable strategies for the marketing team.Coordinated collaborative events with UC Berkeley organizations and executed strategic social media campaigns, resulting in the app's successful launch and achieving over 1.6K.

Berkeley, California, United States

Berkeley, California, United States

San Francisco Bay Area

Leveraged research findings to formulate a comprehensive social media marketing strategy aimed at redefining the brand's approach to audience engagement, utilizing means of online virality as well as plans for long-term brand establishment through visual identity and personality

San Francisco Bay Area

Berkeley, California, United States

Conducted a social media campaign for Berkeley Women in Business to raise crowdfunding and achieved the goal by 109%.Conducted a social media campaign for CalSol to raise crowdfunding and achieved the goal by 134%.