Led the adidas ISC Team of 10+ professionals, overseeing all in-store communication for over 1,000 stores across Brazil, including graphic materials, PoP displays, Launch Zones, showcases, mannequin areas, experiential graphic design (EGD), and interactive design.Managed a dedicated team for The Bar, Diageo’s official e-commerce, handling visual and textual content for the website, social media, and major media outlets, with a team of 20+ including UX specialists, developers, POs, PMs, and account managers.• Workflow improvement: Implementation of a new task and team management system using Microsoft products such as Lists, Teams, Automation, Planner, and BI, completed within 1 month. This ensured the team worked more efficiently, delivered beyond expectations, and significantly reduced delays and post-production issues.• Project delivery time reduction rate: With the new task and team management system, the daily project delivery time was reduced by 20% in 3 months.Reduction in project revision rate: In terms of project revisions and approvals, there was a 50% reduction in adjustments and returns of demands approved by the client in 6 months.• Improvement in the performance of the Creation team: Through the new process and time optimization, the team was able to present proposals beyond the requirements in the briefing, enriching the deliveries in 6 months

Worked as the creative lead for the agency's major projects, overseeing a team with over 10 professionals, including art directors, assistant art directors, copywriters, and 3D generalists. Specialized in creating key visuals for trade marketing campaigns and designing displays and special areas, establishing myself as a key creative professional.• Served as the creative lead for 50+ product brands and 10+ clients such as Sony, Discovery, Nivea, Microsoft, M&M’s, Snickers, Gillette, HP Printer, Heineken.• As a senior art director, played a pivotal role in earning 10+ major awards in Brazilian retail design sector for various clients, contributing to successful case studies.

As the creative lead, managed major projects for our team's brands, collaborating with a diverse creative team. Created key visuals for trade marketing campaigns and developed graphic materials for retail product launches.• Won several trophies, notably from the POPAI Awards, the Oscars of trade marketing.

Worked as the exclusive creative professional for the pharmaceutical clients of the company (Takeda and Abbott) and specializing in pharmaceutical marketing for over 10 product brands.• Abbott Laboratories became a client of the agency thanks to the recognition of the work done with Takeda.

Creation and development of creative marketing layouts and events. Clients I’ve worked: CCE Info, Saraiva, Fleischmann, Salão do Automóvel, Caramuru and GSK.

Criação de merchandising e assistência no portal da cantora Pitty.

Criação de embalagens para a loja Japonique e diagramação de revistas e livros para os clientes Disney, Vogue Brasil e Editora Panda Books