Jyoti Malec Email & Phone Number

France

140% YOY Black Friday Cyber Monday Sales ~ Dan Henry Vintage Watches$531,768.00 revenue expected because of 3 changes to the cart page ~ B2B Industrial.Average Order up from $293 to $335 when we saw what’ll make them buy more. And 76.31% avg. monthly revenue boost. ~ Swiss Luggage Brand.[P.S. — DM me for the case studies.]Once you know which website tweaks drive in more with the same CAC,Running your business just gets smoother.Truth is, more conversion causes less costs to acquire customers. Every one of our clients cut their ad spend after our projects.The average revenue rise for our clients is 20%. In 4 weeks.All of this seems too magical to be true. Too uncommon.Because most Conversion Optimization Agencies sell the work, not the outcome.Anyone can tear down your website and show you what’s wrong.But how do you get it absolutely right?That’s my job after building 70 brands in 12 years across the globe.With every little advancement in AI, traditional marketing and conversion optimization tactics have become 15 times weaker.What used to work before doesn’t work that well now.So I built Bagels™️ Smart AI to track, test, iterate, and audit a website in a minimum of 2 weeks. The average is 2 months.My focus as a leader in the Conversion Rate Optimization Industry is to make the best formulas accessible to every e-commerce brand.So they leverage the best they have got to enter the top brand category.Ready for your biggest experiment yet? Hit me up with your idea.

Remote

CDD has been running for 11 years with $80mn via Amazon and other stores…That’s not as fun as having your own thing, though.But Conversion “Experts” had burnt the company before. They couldn’t rely on someone like that.This is the truth of the industry. Too many bad apples.When I joined as the E-commerce Director the founder’s vision was fantastic.We were selling bedsheets, only Direct-to-Customer this time.I strategized all digital assets for the website store, product, funnel, promotion, sales, offers, pricing, etc. with the team of geniuses I hired.Everyone knew the product’s pros and cons.Pros — Everyone needs bedsheets. Ours were of fine quality and beautiful.Cons — Everyone needs bedsheets once a year or so. The return rate was low.So I sat down with the founder. We decided D2C wasn’t the right approach, killed our vision and went home.Then we pivoted. Hard.Only targeting vacation rentals who constantly need huge storage of sheets.The numbers went from ok to amazing.But the website didn’t play a huge role in their business anymore.I could deploy my CRO model to anything, but my lucky strike is the store. That’s where I thrive best.So I quit. Grabbed a bagel and some coffee to chill in the cafe.I came out with Blue Bagels. Don’t ask why it’s Blue.

France

OnTrack’s proprietary CRO model was foolproof. But it only made me doubt more.I’ve always been “intense”, which made me the anti-employee.Being 110% qualified for this role, it was everything I had done before for years. (Problem 1)The founder completely trusted my judgement and strategies. She’s an amazing entrepreneur, laser-focused on what gets outcomes. I had full ownership of the execution.Almost like running my own thing…A Growth Advisor doesn’t just focus on marketing and data, I strategized the business as a whole. (…Problem 2)Their success was so clear in my head. I had a mental roadmap that I was deploying every day.But after some months of wiping bad processes and building up efficient flows from operations, tech, and the product, I was…bored. And illuminated.This amazing job and company culture would have been great for me 5 years ago. Now it just became the daily. The founder was incredibly smart with a similar background and experience to mine.Except I never actualized my dream to do something solo. I was too qualified for a simple lead role now. It was either a CXO position where I would guide departments… Or taking a sabbatical to deal with this thought crisis.I had to quit to find more. To apply my own CRO blueprint.

Mumbai, Maharashtra, India

• Assigned to be an intrapreneur to set up website marketing department. Hired and spearheaded a team of 16 members to function across various website marketing activities• Managed clients across geographies including US, India, Singapore etc. and devised strategies on website to acquire business growth• Consultation involved strategies around Google SEO, Ads, website experience to scale the business• Pioneered the data tracking, CRO and data visualisation to identify the conversion opportunities• Was responsible for all phases of the sales, practice development and delivery processes and revenue for the team

Delhi Area, India

• Led ecommerce growth strategy for the brand by managing product, marketing and webstore experience• Initiated the set up of data infrastructure to enable data driven approach for strategic decisions usingconversion optimisation• Led all paid marketing channels for the brand- liaising with content, creative, product, merchandising teamsand advertising agency to achieve topline growth• Successfully launched seasonal/special launch marketing campaigns with specific themes for brand activations, apart from regular paid marketing efforts• Achieved 20% MoM eCommerce Revenue growth at a monthly budget of 8% of growing revenue, also building automated KPI reports in the process

Mumbai, Maharashtra, India

• Managed new acquisition and retention of customers across digital marketing channels• Analyzed for audience behaviour to drive segmented targeting to bring down CAC while scaling up• Set up Data analytics to derive useful insights and converting them into actionable

Pune Area, India

• Led digital marketing strategies for ecommerce, B2B marketing, BFSI, OTT, Telecom and DTH for web and app on performance channels like Google adwords, Programmatic and social• Started a new LoB in the company for Media planning for brand awareness and high impact campaigns• Managed a client portfolio of 4Cr+ (INR) monthly spends

Pune Area, India

• Ownership of overall management of SEM campaigns for key clients from various verticals including Ecommerce, Banking & Finance, and others.• Sharing strategic insights for achieving the client goals and scaling effectively using various marketing channels.• Client interaction and engagement on a day to day basis to collectively ideate and improve upon the current and future business objectives.• Understanding client business objectives - execution and implementation using different digital marketing channels.• Mobile Marketing – App Downloads, Engagement and retention, Utilty Apps & Recharge wallets• Branding – on Search, Display, mGDN, YouTube• Analyze, Optimize Marketing campaigns using Google Analytics, Adobe Analytics Omniture, Google Ad Words, Bing, AppsFlyer & identification of KPIs to achieve Business goals• Development of short and long-term strategic plans including annual business plans and innovation pipeline strategy and budget responsibility• Assisting the company’s business development team in developing proposals within the digital marketing segment • Responsible for recruitments for Business Analysts role.

Pune

Product Management Certificate

Bachelor'S Degree, Mechanical Engineering

Activities and Societies: SUPRA SAE India, SAE member, Xebec Technical Fest, Anugoonj Cultural festMechanical and Automation engineering

Science

Activities and Societies: science exhibition , youth parliament team