Implemented the product vision and strategy while optimizing the user experience.- Market Research and Analysis: Conducted market research to understand customer needs, industry trends, and competitor activities. Analyzed data to identify opportunities for product improvements and new features.- Requirements Gathering: Collaborated with stakeholders, including customers, business leaders, and technical teams, to gather and prioritize product requirements. Developed detailed user stories, use cases, and functional specifications.- Product Design and Development: Worked with designers to ensure the website is user-friendly, visually appealing, and meets business objectives. Coordinated with developers to ensure the timely delivery of features and bug fixes.- Stakeholder Management: Developed and maintained collaborative relationships with local, global, and cross-functional stakeholders.- Site Search and Recommendations Optimization: Optimized internal site search functionality and product recommendations to enhance user experience and conversion rates.- Data Analysis, Reporting, and Performance Insights: Collected and analyzed site performance metrics, including search, navigation, and recommendations, to provide actionable insights and support decision-making. Leveraged customer behavior and journey data to drive engagement and conversion through data-driven strategies.- Customer Insights and Experience Enhancement: Gathered customer insights to inform global prioritization and drive decisions while enhancing the user experience by implementing features that boosted engagement and satisfaction based on feedback and analytics.- Continuous Improvement: Partnered with Marketing, Business, and Tech teams to identify and implement ongoing enhancements to the product. Led discovery and requirement refinement sessions to drive continuous product and CX improvements.

Defined product strategies, managed key client relationships, and oversaw operational efficiency. Identified and pursued growth opportunities, coordinated cross-functional teams, and optimized processes to drive performance and achieve revenue targets.- Enhanced Client Engagement Through Strategic Check-Ins: Rolled out a comprehensive client engagement dashboard featuring monthly check-ins and feedback loops to strengthen client relationships.- Optimized Service Offerings and Upsell Opportunities: Analyzed customer interaction data from over 500 accounts to identify patterns, refine the targeting strategy and upsell opportunities for mobile app

Oversaw regional business development, optimized workflows, managed resources, and drove revenue growth through strategic process and product improvements and data-driven insights.- Revamped Workflow for Expanded Team: Revamped internal dashboards and processes for a 24-member team to enhance workflow and service delivery in South and West Indian cities.- Met Revenue Goals and Enhanced NPS: Implemented comprehensive resource planning and deployment strategies that met revenue targets and improved NPS by 15 points through performance metric optimization.- Improved Partner Utilization and Efficiency: Introduced new performance metrics and monitoring systems that improved partner utilization rates by 19.3%, optimizing resource allocation and operational efficiency across the salon partner network.- Boosted Customer Retention and Revenue: Established a data-driven approach to customer interactions, using feedback from over 300 clients to increase retention rates by 1.7x and boost revenue by 25%.

Oversaw business development and operations strategies and coordinate with cross-functional teams. Responsible for optimizing delivery processes, ensuring operational readiness, and driving expansion initiatives to enhance overall business performance.- Expanded Salon Presence with Strategic P&L Management: Directed P&L management for Tier 2 markets, creating a strategic roadmap that enabled the launch of 10 new cities and expanded salon locations from 8 to 20.- Developed Analytics Framework: Designed an analytics framework to monitor key delivery metrics, achieving 5,000 successful deliveries per month within two months of implementation.- Executed Expansion Strategy: Led the launch of UC’s services in Jaipur, setting up a centrally located office and refining value propositions and pricing strategies.- Achieved Rapid Growth: Reached 5,000 deliveries in Jaipur within the second month post-launch.- Standardized Expansion Model: Replicated the successful model across 20 additional tier 2 cities, ensuring high-quality training and customer satisfaction.- Conceptualized and Scaled Safety Initiative: Played a key role in Mission Shakti, a wide-scale effort focusing on safety, partner reactivation, and brand building post-lockdowns.- Executed Core Processes: Managed the safe return of 30,000 supply professionals, achieving 70% activity levels.

Spearheaded category performance by analyzing market trends and consumer data, developed and executed strategies for product assortment and pricing, and collaborated with cross-functional teams to optimize supply chain efficiency and drive sales growth.- Scaled Salon Operations, achieved 4x Revenue Growth: Managed the expansion of salon operations in Pune, increasing the number of units from 15 to 225 within 12 months, which resulted in a fourfold increase in revenue by year-end.- Optimized Pricing and Boosted Sales Conversions: Analyzed user behavior data before and after the launch of the 'Spa at Home' initiative, uncovering trends that led to strategic adjustments in service pricing and packaging, driving a 30% increase in sales conversions within the first quarter.

Managed product and service analysis, developed pricing strategies, and used customer insights to enhance market positioning and service delivery, while collaborating with teams to optimize processes and drive performance.- Enhanced Service Delivery and Customer Satisfaction: Identified and addressed 5 critical product flaws through data-driven insights, which streamlined the service delivery process and boosted customer feedback ratings by 20%.- Optimized Pricing Strategies and Market Position: Analyzed insights from over 200 customer interviews, providing actionable recommendations that refined pricing strategies and strengthened market competitiveness, resulting in greater brand visibility.