Jyotin Dev Das Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Mumbai,

Bengaluru Area, India

Bangalore

Pioneered Commercial Excellence in Strides Shasun Ltd (Brands Business Emerging Markets) Led a team of 30 members from Sales Training, SFE/SFA, MIS and Distribution.Vision: To build the CommEx team as the key enabler for commercial success & enhanced EBITDA. Building and establishing the entire Commercial Excellence Platform from Scratch.Process involved: Conceptualizing various metrics & KPI tracking tools, building various capability frameworks for all levels of hierarchy and departments functioning under me like Training, SFE/SFA, MIS, SCM. Networking with all Departments to get collaboration and adding value to achieve excellence in all Commercial Interactions.

Bangalore

•Worked closely with the SFE Function Heads of all the nine countries of Asia Area to shape and develop the AstraZeneca SFE function and address evolving business and customer needs..Layed the Commercial Excellence Foundations for launch of best launch brand- Forxiga•Drove collaboration with Country Organizations in managing high standards of communication and delivering best in class services.•Provided guidance in methodologies, processes and SOPs to enable creation and enhancement of deliverables in following areas:o Segmentaion & Targeting: Design S&T Strategy working closely with Marketing leads of Asia Area. Roll out S&T strategy and train individual country SFE department on the SOPs Oversee the adherence of S&T SOP for mature brands and final development of S&T for launch Brands.o Incentive Calculation Management and Reporting: Incentive design and payout calculation Target setting validation Target vs achievement calculation o Call Planning and Targeting Developed along with ZS Associates a Multi Brand Segmentaion & Targeting tool to help marketing countries implement Multi brand S&T planning for Reps dealing with multi brand promotions.o Market & Sales Analytics Periodic sales reports based on KPIs e.g. MS, growth, units, value, YTD, SOV, contribution etc.  Ad-hoc sales & market analysis report o Activity Reports Call coverage, call average, call trend, coaching days, vacancy rate, productive frequency Customer satisfaction surveys

· Design sales force deployment that complies with GCO SFE guidelines while optimising investment of resources according to business potential · Establish SFE monitoring systems correlating potential for business, investment on activities and results achieved · Review SFE KPI metrics to ensure compliance with GCO SFE guidelines · Establish and develop SFE Strategy to ensure comprehension and implementation of guidelines · Establish processes for monitoring company promoted product and message recall to ensure core message delivery and competitive share of voice/mind · Ensure a National customer database is in place profiling for customers against potential for business · Establish robust S&T mechanism alligned to BU strategy for each BU with close working with BU Heads · Identify gaps in ATP process from field force and suggest measures to overcome these inefficiencies - eg- DCR lock/Unique HCP code/Chemist master/Call planning · Identify industry best practises . Oversee the entire profiling and doctor list exercise supporting approximately 250 TBMs/20 ABMs/4RBMs & 1 BD. · Ensure field understanding of the S&T strategy and adherence to prescribed coverage and frequency · Track and report SFE KPI’s at all levels and work with ABM’s/RBMs/BDs on corrective action plan. · Support MedRep/FLSM/SLSM in understanding and support usage of Business Planning Tools respectively . Drive the SAE based account management by interacting, training, & providing exception reports on SAE Business Plans. · Publish various user friendly anlytic Dash Boards on implementation of SFE KPIs, S&T, Business Planning, Line Managers workings at area, regional and national levels. · Generate analytical reports for key insights to SMT on resource deployed vs revenue generated to help drive business performance· Work with ZFTM Manager on facilitating a robust a performance management process, using performance grid.

E-Mba, Business Administration And Management, General

Icse