A learner for life with 20 years of enriching experience across content, production, concept and format creation and selling, branding and advertising, brand growth hacking - culminating into entrepreneurship. I like to create an impact for brands and businesses I love. My experience in television content industry as well as broadcast network corporate has helped me find a fine balance between creativity and business. 12 years association with some of the biggest content producers and networks like Miditech, Endemol, Reliance Broadcast Network Limited has prepped me well for my 8 year long entrepreneurship career. Currently I run Halcyon Media Pvt Ltd - an integrated digital lead marketing company, and Vistar Content Studio Pvt Ltd - a content company delving into book adaptations, true stories and branded IPs. IP creation and monetisation is close to my heart, be it for brands or for media networks. I love creating social impact, and launched a mental health open mic for a Mumbai based NGO, gradually culminating into a radio and YT show. I find mentoring talents most fulfilling. Amongst other things, I am a Sunday painter(if such a thing exists), a Sanskriti awardee author/poet and i love travelling the world looking at musuems, paintings, studying civilisations , people, places, cultures and bringing home sharper intuition for growth and business. My favourite thing about myself is resilience and super speedy learning curve!