Key Duties:Social Media Management: Designed and executed multi-platform campaigns across Instagram, YouTube, and LinkedIn, boosting engagement and follower growth.Public Relations and Influencer Marketing: Built relationships with influencers, secured PR coverage in leading publications, and managed brand reputation.E-Commerce Strategy: Enhanced platform content, optimized A+ listings, and managed catalog strategy to improve conversion rates.Digital Advertising: Developed and implemented ROI-focused ad strategies on Facebook, YouTube, and LinkedIn.Event and Campaign Management: Planned and executed product launches, seasonal campaigns, and customer-centric events.Cross-Functional Coordination: Collaborated with internal teams for product photoshoots, website content updates, and customer communication.Marketing Analytics: Conducted in-depth competitor analysis, market studies, and campaign performance reviews for continuous improvement.Key Projects:#IZIStyleFest Campaign – A cross-platform campaign celebrating customer stories, which increased user-generated content submissions by 60%.IZI Founder Spotlight – Managed PR and podcast opportunities for the founder, positioning the brand as a thought leader in the e-commerce domain.E-Commerce Optimization Project – Overhauled product listings with enhanced visuals and descriptions, resulting in a 15% boost in sales conversion rates.

Projects and Achievements:E-Commerce Brand Launch: Successfully launched a startup e-commerce brand, increasing website traffic by 120% and achieving a 70% increase in first-month sales through targeted digital campaigns.National Campaign for FMCG Client: Designed a social media campaign for a leading FMCG brand, resulting in a 45% engagement rate increase and a 30% boost in sales within three months.Content Strategy Overhaul: Revamped the content strategy for a prominent fashion brand, growing their Instagram following by 200k in six months and enhancing audience retention.Award-Winning Campaign: Conceptualized and led a campaign that won the Best Digital Marketing Strategy at a regional marketing awards event.Brand Growth for Tech Startup: Drove a 150% increase in qualified leads for a SaaS client by implementing precision-targeted PPC campaigns and optimized landing pages.

Campaign Strategy & Execution: Designed and managed social media campaigns, increasing engagement by 45% and achieving a 3x ROAS for paid ads.Brand Building: Led rebranding efforts for 12+ clients, enhancing digital presence and customer loyalty.Team Leadership: Managed a team of creatives, ensuring timely delivery of high-quality campaigns.Influencer Marketing: Partnered with 50+ influencers, driving brand visibility to over 1M users organically.Performance Optimization: Leveraged analytics tools to improve engagement rates by 60% and boost client ROI.Key AchievementsIncreased e-commerce sales by 200% for a lifestyle brand in 6 months.Spearheaded a UGC campaign, boosting Instagram followers by 20K and engagement by 150%.Awarded "Employee of the Year 2022" for exceptional client results and revenue growth.

Managed social media platforms (Instagram, Facebook, LinkedIn) to enhance brand visibility and engagement.Increased Instagram followers by 35% and post engagement by 50% through targeted campaigns and interactive content.Planned and executed successful campaigns, including a Diwali-themed initiative that boosted reach by 40%.Collaborated with design teams to create high-quality visuals and developed a consistent brand voice.Improved reporting efficiency by introducing performance tracking templates.