- Coordinate with the PR firm to hold a press release. Communicate with the PR firm to build strategy of press release. Give the idea of key vision to the back office after understanding the targeted audience of the press release. 4 media agencies reported our event. - Copywrite the Chinese version marketing materials. Coordinate with back office to re-design marketing materials for Taiwanese market. Unified and organised the words and design of all materials to avoid illegal issues. Brochures, business card, envelop and banners finished. - Manage the landing page and social media account. Create new content after knowing the content inappropriate. Post articles and latest news on Facebook page regularly. The Facebook reach increased 15%.

- Proactively adopted project management skills to re-design the editor’s work procedure and implemented a digital team reporting system after identifying the team inefficiency. Proposed and led training on digital system and new team working approach after reaching out to seniors for advice and input. Production lead time reduced by 20%. - Took full responsibility on content creation for the entertainment session of Weekender – the weekend newspaper. Took initiative to conduct market research on target audience’s preference via questionnaires, 3rd-party insight. Analysed dataset. Proposed and implemented new KPI for content creation. Newspaper sales increased by 5% in 1 season.- Led digital marketing campaign via Facebook. Went extra miles to execute Google Trend, SEO and market research to identify the optimised keyword for digital content creation. Drew customer journey mapping to identify the best channel and communication to engage client along the lifecycle. Online traffic and sales conversion increased by 10%.

• Gathered and analyse the historical materials about the period during the early Republic of China in Academia Historica. • Assisted in doing research on the history of the early Republic of China.