Jawed Yusufi Email & Phone Number

Beverly Hills, California, Us

• Executed business & product strategy for ancillary business products and payments, driving revenue growth.• Led development of new B2B2C platform for clients to sell non-ticketed products, achieving 20% revenue growth.• Managed multiple teams across business, product, engineering, data & analytics to achieve revenue goals.

San Francisco, California, Us

• Spearheaded the development and execution of a comprehensive monetization plan• Led cross-functional teams, collaborating with business, engineering, design, and content leads to align product roadmap with business objectives.• Conducted thorough business analysis to identify market trends, user behaviors, and competitive landscapes, informing strategic decisions.• Coordinated with software development teams to ensure timely and high-quality product releases.• Developed and maintained strong relationships with key stakeholders, fostering a collaborative and innovative work environment.

Beverly Hills, California, Us

Product Strategy and Product Road Mapping: Lead development of product strategy and roadmaps, collaborating with multiple teams to drive innovation. Products and applications have generated on average of $12B or more in gross transaction value yearly.Supervisory Management and Team Leadership: Manage direct reports and coach a team of 200 developers, delivering guidance on product strategy and best practices.Product Design and Software as a Services (SaaS): Design, build, and test new products for release, including a software as a service (SaaS) product that powered the front-end experience for 600+ clients. Incorporated a customized content management system, which included branding and personalization features. Product Marketing and Strategic Communications: Develop product marketing strategy, partnering with marketing team to implement release note processes, communication strategies, and client/user education sessions.Product Analysis and Stakeholder Engagement: Conduct detailed analysis to provide product solution recommendations, collaborating with stakeholders to align features with business requirements.Key Performance Indicators and KPI Implementation: In coordination with executive leadership team, define, track, and communicate key performance indicators (KPIs). Product Evangelism and Culture Development: Evangelize and cultivate a culture dedicated to providing excellent customer service and a seamless consumer experience. Continuous Improvement and Process Improvement: Drive continuous process improvements, identifying streamlining opportunities and collaborating with cross-functional teams. This includes developing new requirements intake and contractual obligations processes.Organizational Development: Promote an environment of open communication across the organization, driving operational efficiency and ensuring timely project delivery.

Ashburn, Va, Us

New Product Release and Industry Research: Oversaw release of products based on research, data, and industry trends. This included the Virtual Venue feature, which provided fans with a 360-degree view of stadium seats. Virtual Venue led to 7% increase in conversion rates and produced $500M in annual sales. Team Management and Training & Development: Managed a team of 15 sales representatives, training and coaching staff members on marketing strategy, sales techniques, and reporting.Reporting and Forecasting: Prepared daily sales reports, providing real-time analytics of sales data to forecast and strategically plan campaigns.Digital Marketing and Advertising: Leveraged digital campaign and advertising expertise to manage Facebook and Google Ads outreach efforts, increasing ticket sales and wait-list signups. Customer Relationship Management (CRM) and Data Management: Designed new best practices to gather and manage data. Utilized Microsoft Dynamics customer relationship management (CRM) software to standardize collection and input format. Target Marketing and Sales Strategy: Developed targeted marketing plans for season ticket sales and renewals, maintaining 95% seating capacity.Product Management and Project Management: Served as product project manager on first mobile ticket event in stadium history, overseeing sales for a World Cup match.

Washington, Dc, Us

Product Development and Application Development: Oversaw product development project, creating an application to buy event tickets and make purchases through a digital store. This application led to a 22% increase in ticket sales across 23 sports and the highest overall revenue year in university history.Digital Strategy and Sales Channel Development: Designed digital marketing plans, creating new sales channels to leverage email, database, social media, and Google Ads marketing.Strategic Planning and Strategic Partnerships: Ideated strategy to increase alumni engagement, faculty participation, and business partnerships, improving participation at university events.Business Transformation and Project Implementation: Managed implementation of paperless ticketing at all men’s basketball games, creating copy, customer guides, and tutorials.Customer Data Integration and Digital Transformation: Spearheaded transformation to new digital CRM database, increasing captured customer data by 600%.Return on Investment and System Development: Created digital store for tickets and donations, resulting in a 5 to 1 return on investment (ROI) in first year of implementation.

Omaha, Nebraska, Us

Reversed five consecutive years of declining ticket revenue posting an 8% increase in year two, followed by a 25% increase in year three.Introduced the one-stop shop website, OmahasTeam.com, allowing fans to purchase tickets and make donations via a convenient and interactive website.Envisioned, developed, and deployed pricing and promotional strategies designed to leverage the power and flexibility of the Ticketmaster Archtics CRM database, transforming an underperforming ticket program to a successful concern, with second-year gains of 8%, followed by a 25% boost in the 2009-2010 season.Collaborated extensively with the marketing department to produce and launch award-winning digital marketing campaigns.Piloted the successful implementation of all plans and events in the Archtics system, shepherding an expansion of the CRM database by 20+% over two years while engaging in the development of sales forecasts to guide scheduling and strategic business planning.Leveraged superior organizational expertise to implement new policies and procedures designed to automate processes, improve customer service, optimize staff development, and increase and reward student attendance.Assumed a lead role in the transition of all athletic ticketing programs to the Ticketmaster Archtics system.Implemented policies and procedures that lead to high customer service satisfaction.Enabled the delegation and automation of many rudimentary processes.Managed a staff of 20 full-time and part-time employees.Established benefits and priority points structure to maximize return on premium parking and seat locations.Produced an award-winning video promotion for the National Association of Collegiate Marketing Administrators (2011).Orchestrated all aspects of the consolidation of individual booster clubs into a single development campaign serving the entire department – The One Fund.