Jasa Z. Email & Phone Number

Germany / Remote

I lead a distributed product design team and a researcher focused on improving Grafana Cloud’s Observability suite. This role enabled me to develop a strategic mindset and domain expertise, align teams, and build cross-functional partnerships in a highly technical, engineering-driven environment. My responsibilities span the entire department, including Application, Frontend, Database, and Infrastructure observability (Kubernetes, OnPrem, and Cloud Service Providers).PeopleThe design team has doubled, where I helped grow ICs into leadership roles—two now lead their teams. Growing the talent and advocating for the designers resulted in three promotions in one year within my team. Some additional contributions include working on a career progression framework, running health checks, refining onboarding to ensure new hires quickly become impactful and sharing insights in R&D manager forums.Purpose Change is easy. Transition is hard. Supporting the team in navigating the challenges of volatile, complex, and sometimes ambiguous surroundings (reorgs, leadership changes) while staying engaged.The R&D focus is shifting from features and components to a user-centric approach, with user research informing opinions and creating alignment with customer needs. Thanks to Adrienne, our researcher, we are creating a shared reality. ProgressCollaborating with engineering and product teams to shape and implement the vision for Grafana's Observability department, turning it into a clear strategy. Coordinating smaller, bottom-up initiatives to move this strategy into production. Four new observability products have been launched in the last 12 months, and two are being unified post-M&A.

Karlsruhe, Baden-Württemberg, Germany

I was trusted to coach and manage a team of five user experience designers, each contributing to different areas of our GoTo product. Connecting and growing a remote cross-geo team from five countries (Canada, Germany, Hungary, France, and Brazil) has been a humbling and inspirational experience.•Setting up, driving, and coordinating the information architecture work as a north star for multiple UX contributors. We avoided the risk of complexity by merging different products in our portfolio (GoToMeeting, GoToWebinar, GoToTraining, GoToConnect).•Supporting the unification work (re-platforming) of multiple products and endpoints into one flagship product by coordinating between multiple workstreams that were crossing paths. •Supporting a company-wide product re-branding by coordinating multiple UX teams, and partnering with marketing, engineering, and product to deliver a consistent and impactful outcome.•Implementing grassroots DesignOPS practices in our pillar, focusing on 3P impact areas (people, process, priority) enabling us to identify pockets of opportunity, keeping our team engagement and health score in a good place measured against average company Peakon engagement benchmarks.•Hiring new team members, setting up a culture of support, and owning outcomes together. Building connections with our cross-functional partners through a concept of a cross-functional trio comprised of PO/UX/Eng representatives.

Karlsruhe, Baden-Württemberg

Working with a team of talented product designers and user experience researchers on the end-to-end experience of the next generation of GoToMeeting. Rethinking our product experience through a next-gen UX effort and raising the bar above the previous product generation.• Bringing our meetings product portfolio to the expectation of the market sentiment, increasing our overall customer effort scores compared to our legacy products.• Rethinking core JTBD, reducing the number of legacy decisions backed by research insights.• Rebuilding the information architecture that was growing inorganic and unlocking the growth for scale.• Supporting conversations around rollout strategy, managing change aversion and user expectations in a time of change.• Partnering with research to lead discovery efforts and identify opportunities to expand the product in areas relevant to our end users.• Cross-platform User Experience - Designing for Desktop, Mobile & Web• Working in cross-functional teams.• Collaboration with Product Managers - Grooming user stories and writing acceptance criteria, supporting roadmap and development backlog with early mockups and concepts.• Producing design concepts to inform strategic direction.

Karlsruhe Area, Germany

Working with a team of super talented Product Designers and User Experience Researchers on the end-to-end experience of the next generation product under the GoToMeeting umbrella. Responsibilities- Leading discovery efforts to identify opportunities to expand the product in areas relevant to our end users- Design with strong customer perspective supported by user research- Information Architecture – Development of the information flow of the system - Rapid Prototyping – Development of wireframes, paper prototypes or advanced interactive experiences - Cross-platform User Experience - Designing for Desktop, Mobile & Web- Working in cross-functional teams - Collaboration with Product Managers - Grooming user stories and writing acceptance criteria, supporting roadmap and development backlog with early mockups and concepts- Producing design concepts to inform strategic direction

Karlsruhe Area, Germany

Working on the end-to-end experience of the next generation product under the GoToAssist umbrella. In parallel, I was a guest designer in another team that is developing tools for solving remote IT issues.Accomplishments- Working with a development team on improving the software update process and rollout strategy. - Providing UX solutions to address the main generator of detractors.- Supporting at first, then interim leading design role for Next Generation GoToAssist.- Creating G2Atomic UI framework to increase frontend development speed and easier integration of UI into other products.- Establishing a quick hands-off flow with the introduction of live embed designs into the documentation.- Upgrading internal designer space to Design Center with the goal of transitioning it to an official design center for the product.- Establishing UX goals and metrics framework for better data-driven decisions.Responsibilities- Design with strong customer perspective supported by user research- Information Architecture – Development of the information flow of the system - Prototyping – Development of wireframes, paper prototypes or simple interactive screens - Cross-platform User Experience - Designing for Desktop, Mobile & Web- Working in cross-functional teams - Collaboration with Product Managers - Grooming user stories and writing acceptance criteria, supporting roadmap and development backlog with early mockups and concepts

Zagreb, Croatia

Working on the next generation of mobile banking applications. My role was to establish a new approach to mobile banking applications experience, supporting users on the go and users that need a quick way of interacting with their personal finance. My core responsibilities were creating a new white-label product that enables branding and customization to individual clients, while retaining usability and user experience across all platforms.Responsibilities - Information architecture – development of the process and information flow of the system - Prototyping – development of wireframes, paper prototypes or simple interactive screens- Cross-platform user experience - iOS, Android and Windows phone interface and interaction design- Strong cooperation with the development team (producing assets, flows and style guides)- Liaising with the sales team, design with a strong customer perspective- Testing in terms of usability, consistency, cross-platform performance and UI/UX quality assurance

Working on mobile web media portals, Android and iPhone media applications. Design, concept and preparation for implementation. Defining styleguides for design before implementation and afterwards. Producing deliverables for developers

Zagreb, Croatia

Strka is an advertising agency comprised of market communication specialists in the field of strategic planning. While working for Strka I have gained valuable experience working for corporate clients like Visa. Being the only designer engaged on multiple projects I have managed to incorporate previously gained knowledge to the agency portfolio offering multiple services thus extending agency services offer. Responsibilities:- web design (web-shops, microsites, full websites)- advertising material production - packaging- visual identity - illustration- print production - catalog design- WordPress administration - Ideas and concept implementation - Digital advertising (Adwords, Remarketing, SEO)

Main responsibilities:- Web design (web-shops, micro sites, full websites)- Visual identity - Illustration- Print production - Book and catalog design- Wordpress administration and maintenance- Ideas and concept implementation - Working for clients in education like CARNet

Master Of Arts, Visual Communication

Univ. Bacc., Visual Communication

Education record