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Multidisciplinary designer, art director and marketing generalist with 10 years experience building brands in food, technology, health, and wellness.
Mother Dough Bagels
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OwnerMother Dough Bagels May 2024 - Present
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Senior Designer, Brand And CreativeShef Jan 2023 - Jun 2023San Francisco, California, UsCommunity-based food platform empowering local cooks to share homemade meals with their neighbors.• Led redesign of the website home page, resulting in a 2.5x increase in sign ups• Redesigned email campaigns, resulting in a 2x increase in click-through rates• Designed paid ads that optimized lead generation, effectively reducing customer acquisition cost • Managed creative assets and implemented processes to streamline workflow• Developed and maintained templates for social media• Designed promotional materials for collaborations and partnerships -
Creative DirectorSun & Swell Foods Jan 2022 - Jan 2023Santa Barbara, Ca, UsSun & Swell offers organic, plant-based health foods in zero-waste packaging.• Led redesign of eCommerce platform• Produced and art directed photoshoots• Developed, created, and executed email marketing campaigns• Managed social media calendar, content and copy• Managed freelance developers, designers, photographers and copywriters• Designed and managed production of packaging, print collateral and event signage• Refined brand identity and enforced standards across all touchpoints -
Head Of DesignZeph Technologies Jul 2021 - Jan 2023Austin, UsZeph is a smart breath training device and app that trains, tracks and transforms your lung health. -
Designer, Art Director, Marketing GeneralistFreelance 2012 - Jan 2023I'm an independent visual designer and art director with a focus on food, technology, health and wellness.• Manage various projects from concept to delivery • Art direct and produce multimedia campaigns• Use guiding principles and foundational elements to design across various mediums including print, web, mobile and video• Partner with key stakeholders to identify goals, align on strategy and establish benchmarks and KPIs• Conduct audits, workshops, competitive analysis, user research and data analytics to inform design decisions• Collaborate with designers, developers, writers and strategists to build user-centric experiences and digital products• Design holistic brand identities and enforce using brand guidelines • Present and provide thoughtful rationale for design solutions
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Brand ManagerFirst Point Partners Jun 2021 - Aug 2022Boutique venture fund with roots in health, wellness and fitness. Founded by Equinox co-founder, Lavinia Errico and Zach Errico. Portfolio companies include:OlipopAprèsArenaGenexaCrosscourtDanceR3SETPromixTribute -
Ux/Ui Design LeadOnda Apr 2018 - Apr 2020London, England, GbONDA, a leading global lifestyle platform, offers access to private social clubs, co-working spaces and health clubs around the world. -
Head Of Sales And MarketingBetina 2012 - 2017• Led sales and marketing initiatives including biannual presentations, pop-up retail experiences, trade shows, PR and social media • Secured features in top publications including Vogue, Harper's Bazaar, and Elle• Landed major retail clients such as Barneys, Nordstrom, Lord & Taylor, Antrhopologie, Ikram, and Moda Operandi• Designed and produced all print and digital media such as packaging, look books, business cards, social media content, email newsletters, etc.• Designed, built and managed eCommerce platform -
Marketing CoordinatorCirca 2011 - 2012New York, Ny, Us• Collaborated with marketing team and external vendors to design and execute 360° campaign for New York City’s biannual Mercedes Benz Fashion Week, attended by over 100,000 guests each season• Developed social media strategy and content, building a community of over 50,000 • Managed online marketing efforts including search and paid media, increasing website traffic by 16% while decreasing spend by 80%• Designed digital media such as display ads, email blasts and landing pages• Managed in-house product photography and editing
Jennifer Gonzalez Skills
Jennifer Gonzalez Education Details
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The Art Institute Of New York CityGraphic And Web Design -
Sarah Lawrence CollegeLiberal Arts And Sciences/Liberal Studies
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International School Manila
Frequently Asked Questions about Jennifer Gonzalez
What company does Jennifer Gonzalez work for?
Jennifer Gonzalez works for Mother Dough Bagels
What is Jennifer Gonzalez's role at the current company?
Jennifer Gonzalez's current role is Bagel Maker/Brand Designer.
What is Jennifer Gonzalez's email address?
Jennifer Gonzalez's email address is je****@****ods.com
What is Jennifer Gonzalez's direct phone number?
Jennifer Gonzalez's direct phone number is +120342*****
What schools did Jennifer Gonzalez attend?
Jennifer Gonzalez attended The Art Institute Of New York City, Sarah Lawrence College, International School Manila.
What skills is Jennifer Gonzalez known for?
Jennifer Gonzalez has skills like Marketing, Social Media, Sales, Marketing Strategy, Photography, Retail, Sales Management, Photoshop, Illustrator, Indesign, Dreamweaver, Digital Marketing.
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