James Zika Email & Phone Number

New York, NY, US

Greater New York City Area

• Led team responsible for promotion of College Board programs and user experience of SAT, PSAT, Advanced Placement (AP), and university planning, outside the United States, primarily with international secondary schools.
• Planned and executed annual international marketing and promotion strategies and activities.
• Develop market segmentation and sales kits.
• Led international market research.
• Directed user experience and operations evaluation for AP, SAT, and PSAT internationally.
• Led strategy and delivery of professional development for AP teachers and coordinators globally.

Greater New York City Area

• Defined and developed organization-wide marketing campaigns and initiatives, across programs such as SAT, PSAT, AP, and university planning.
• Led branding efforts related to SAT and other assessment redesign and the College Board, including: positioning, messaging, and naming.
• Created enterprise-wide strategic marketing plans, including international plans.
• Supported outreach to government, NGO, and community-based groups.
• Created editorial calendar for cross-enterprise web properties with over 2.5m monthly visitors.
• Devised content for student emails with over 3m subscribers.

New York, NY

• Managed all marketing and outreach for SAT, SAT Subject Tests, and SAT Readiness Products to audience of millions of students, parents and educators in over 180 countries.
• Achieved 2:1 ROI on traditional marketing channels.
• Created first SAT international marketing strategy in program history.
• Developed annual marketing plans for SAT test.
• Directed execution of digital and traditional marketing plans for SAT Subject Tests and SAT Readiness Products.
• Lead outreach to professional conferences, community-based groups and NGOs.

New York, NY

• Led internal, and non-media external, communications regarding the SAT college entrance exam and its related services, including K-12 and higher education user policies.
• Managed presence and sponsorships at events, such as professional conferences and college/university fairs.
• Responsible for all SAT-related communications to field staff.
• Developed institutional (B2B) marketing collateral for schools and districts.
• Managed training and information dissemination with regional and international field staff.
• Developed SAT and SAT Subject Tests messaging.

New York, NY

• Responsible for cross-enterprise content development of educator workshops, print and digital resources and events, including instructional design and delivery.
• Editorially ensured all products adhered to best practices of adult learning, as well as maintained tone of academic professionalism.
• Monitored $3.5 USD million budget.
• Managed production and fulfillment of collateral (books, brochures, cds and other media) for workshop and event support.
• Facilitated vendor relations.

New York, NY

• Oversaw all online and face-to-face professional development product design, including instructional design and content framing.
• Planned strategy for content design.
• Responsible for marketing and customer service of professional development products.
• Adopted learning management and content delivery solutions.
• Directed development and publication of various series, most notably the 43 title Pre-AP suite.
• Facilitated professional development market research.

New York, NY

• Coordinated design and development of Advanced Placement (AP) and Pre-AP educator professional development print and digital resources, including workshop support materials and accompanying marketing collateral.
• Directed subject matter experts, including individual reviewers and content development committees.
• Developed and managed all program operations and budgets.
• Managed professional development “train the trainer” sessions.
• Coordinated market research.
• Oversaw marketing for the Pre-AP product line.

New York, NY

• Led 3500+ person international professional conference for AP teachers and administrators parallel to other positions.
• Grew participation 120% over three years.
• Coordinated program planning committee, including selecting sessions and plenary speakers.
• Managed publication of conference program.
• Liaisoned with logistics- food and beverage, technology and facilities.

New York, NY

• Administered general program support.
• Coordinated internal and external events.
• Managed document publishing and coordinated versioning.
• Prepared routine internal and external communications.
• Facilitated special projects as needed.

Certificate Of Advanced Graduate Studies (Cags), Education, Organizational Leadership Studies

Certificate Of Adult Learning, Education

Emphasis on staff development and training.

Master Of Arts (M.A.), Philosophy

Continental Philosophy with emphasis on Psychoanalytic Studies.

Bachelor Of Arts (B.A.), Philosophy

Philosophy with honors, minor in Comparative Religions. Magna Cum Laude and All-College Honors.