Jessica Zoldessy Email & Phone Number

Newtown, Pa, Us

New York, Ny

- Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities- Maintain, develop and grow relationships with clients- Collaborate with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s- Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in- Serve as digital marketplace landscape expert internally and with clients- Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals- Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency- Provide support for various new business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients

Wilmington, De

- Manage the creation, approval, implementation, and maintenance of Access Services assets (HCP and consumer) in print, digital, and exhibit platforms- Partner with internal and external stakeholders, vendors, and agencies to help ensure the successful execution of critical initiatives and launch readiness plans- Identify most effective channels of engagement and collaborate with partners to increase presence within these channels- Lead virtual and moderate in-person advisory board(s) as needed to collect and incorporate feedback from key stakeholders to measure efficiency of materials- Conduct and analyze market research to identify benchmarking, resources and marketing needs to provide consultative insights- Engage with other functional areas within the US Business to ensure promotional consistency and legal/regulatory/compliance of all marketing and communications materials- Support day-to-day operational and communications needs of the Access Services team- Lead change management and process improvement initiatives that support simplification and efficiency- Manage partner agency relationships, workflow and related expense budgets

Remote

- Lead the development of detailed, multichannel & omnichannel HCP pharmaceutical media plans, including all NPP media (display, search, social media, video, conference, email, POC, disease education) - Managed the outputs of day-to-day requirements and workflow of the client - Created and presented client education programs around relevant marketplace trends - Cultivated and maintained professional partnerships with outside vendors, including all partner selections for plans, negotiations, and insight into all new and emerging tactics and partners - Managed and trained junior communications design team in media planning fundamentals - Responsible for the best practice application of planning approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful media plan across owned, earned, shared, paid channels - Wrote and managed outputs from RFP submissions, in collaboration with Channel Partnerships leads - Contributed to new business pitches ad-hoc

Princeton, Nj

- Collaborated with the Director, planner, and clients to develop and maintain strong multi-channel HCP media strategies that deliver against brand objectives and goals- Upheld procedures that produced effective and consistent internal communications to streamline requests and receipt of information and data from other departments within the agency- Mentored those more junior team members in order to advance their media skills and knowledge base as well as supervised, advised and counseled the group in all daily account activities- Served as the main point of contact to clients and partner agencies to maintain the best possible relationship- Oversaw the media planning process while motivating and encouraging team member’s innovation and creativity throughout all projects

Bala Cynwyd, Pa

- Worked closely with clients to develop measurable media strategies aligned with reaching short and long-term marketing goals across all channels including display, social, and search- Built multi-channel reports that include analytical insights, trends, and campaign optimizations for campaign improvement- Trained and educated junior planners on best practices while expanding their knowledge & skill sets - Managed budgets and handled all client and vendor billing

Philadelphia, Pa

- Hands on tactical implementation of client accounts & management of work to budget, deadlines, and client satisfaction- Maintained strong relationships with clients and recommended strategic and tactical changes to their marketing mix as appropriate- Held directly accountable for achieving staff billable goals and development of staff- Utilized industry knowledge and experience, strong business and leadership skills to make independent decisions affecting the daily operations and management of the account management team- Oversaw Assistant Media Planners and Media Planners on the media team

Philadelphia, Pa

- Developed and implemented multi-channel, multi-million dollar HCP and consumer pharmaceutical media campaigns - Mentored and trained junior staff on the media execution process- Worked with media vendors to negotiate rates and secure innovative placements- Trafficked all digital campaigns and presented optimization recommendations to brand managers

Philadelphia, Pa

- Assisted in the development and tactical implementation of media campaigns, including strategic rationale for media plan options, media channel usage and plan recommendations- Supported the media planning team by inputting data into the proprietary media scheduling system, identifying appropriate vendors for media schedules and managing media buys

Philadelphia, Pa

- Designed and executed targeted e-mail campaigns sent to over 50k subscribers using MailChimp, effectively driving brand awareness, engagement, & traffic to website and social media- Lead Project Manager on firm-wide CMR switch to Salesforce, trained staff of 30+ on optimal use- Collaborated with Branding and SEO teams to integrate content with website design and function for optimum communication- Designed and edited website content daily including: articles, press releases, biographies, news, and advertisements for external sponsors and affiliates; managed all social media sites- Coordinated all national conferences and trade shows including travel, logistics, and sponsorship

Philadelphia, Pa

- Designed and distributed monthly marketing e-mail blasts to over 10k contacts and managed direct mail campaigns; updated and maintained website using a custom CMS- Created and achieved a strong, visible social media presence using social networking sites - Researched and developed web communication, marketing, and social media strategies and designed PowerPoint presentations and brochures for company meetings and conferences

Beverly Hills, Ca

- Provided administrative and personal assistance to a top Motion Picture Talent Agent, named one of the ‘35 Hollywood Executives Under 35’ by The Hollywood Reporter- Attended script coverage meetings regarding casting decisions; contacted clients; tracked, answered, and placed phone calls; maintained and updated appointment calendars; processed client payments; handled monthly travel expense reports and invoices

Beverly Hills, Ca

- Completed script coverage; assisted with casting submissions for talent department; ran interdepartmental errands- Provided administrative and personal assistance to Literary and Talent Agents

Ba, Communication And Media Studies

National Student Exchange Program