Joseph Zuccaro Email & Phone Number

Baltimore, Md, Us

Towson, Md, Us

2019Promoted to Full Time Lecturer, I now teach four day classes instead of one evening class. I am ensuring that my class programs meet and exceed professional standards as defined by the AACSB (Association to Advance Collegiate Schools of Business) and am adapting/adopting new technologies to enhance the student learning experience at Towson.Additionally, I am:- A Mentor for students via Towson University's Center for Innovation + Entrepreneurship- A Fraternity Chapter Faculty Advisor for the Office Fraternity and Sorority Life and I advise two national fraternity chapters- A "First Year Experience" Advisor for new Towson students.

Towson, Md, Us

Teaching undergraduate level Marketing theory at Towson University, recognized as one of the nation's best regional public universities, offering more than 100 bachelor's, master's and doctoral degree programs in the liberal arts and sciences, and applied professional fields. Towson is ranked among top US universities by U.S. News and World Report magazine.As a Marketing instructor, I introduced a new set of projects my my classes. They select from a pool of Baltimore-based companies, large & small, public and private, tech and "old school" and do the following over the course of the semester:They create a "Buyer Persona" for one of the company's offerings.They write a "Value Proposition" based on that offering and Buyer PersonaThey analyze and critique the company's online contentThey analyze and critique the company's use of social mediaThey analyze the product/service in the context of competitive offeringsAdditionally, I have taught the core Management and Leadership course there and emphasize team assignments for semester projects that involve selecting a topic covered in the text book and applying it to a Baltimore area company. The students then must create a questionnaire of topic related questions and interview a manager in that company, analyzing the responses in the context of what they have learned in class.

Baltimore, Maryland, Us

Baltimore, Maryland, Us

Assist ETC incubator companies by providing advice and high level support with a wide variety of strategic, mission-critical business issues.

New York, Ny, Us

Advise MSSB product management executives about client preferences and behaviors regarding financial instruments

Baltimore, Md, Us

Allinio advises organizations how to use marketing and sales technologies like Salesforce, SugarCRM, Marketo, Pardot, Salesloft, etc., to support the sales effort by delivering quality leads to the sale team and enhancing client experiences.We help firms align their marketing processes with sales processes in a more efficient, cost saving way that also has an immediate, positive impact on revenue.These web-based tools help organizations better gather, store, analyze, share and act upon lead management data that is critical for sales to close new business.Examples of Allinio's accomplishments include:- Auditing a $350M B2B firms's Marketing Automation platform and assessing use by various business units, and training them on how to use the platform more effectively.- Advising a $900M+ media company on the feasibility and planning for a marketing automation platform for their advertising clients.- Streamlining a startup company's existing instance of Pardot and introducing best practices to naming conventions, workflows, and integration with SalesLoft.- Helping a consumer goods manufacturer expand its sales overseas via targeting nations, resulting in sales from just North America to three other continents within a 2-month period.- Migrating a client onto Amazon Seller Central to diversify sales and distribution channels.- Planning, specifying, procuring, implementing an training both a CRM and Marketing Automation platform in parallel for a venture-backed hardware company, and delivering the integrated platform within schedule.- Establishing branding and corporate identity standards for a manufacturer and migrating all customer and product data to a new shopping cart platform staged for scalability, resulting in 35% growth in online sales.- Planning and implementing campaigns for a logistics company, resulting in a 400% growth of qualified leads via a marketing automation platform.

- Recruited, hired, trained, and motivated sales team on product- Deployed Salesforce.com and acted as Administrator- Defined commission structure- Managed marketing staff and all digital and print campaignsOnDialog was a venture-backed SaaS provider of an on-demand communications and productivity tool that allows marketers to increase conversion rates on their promotional campaigns with targeted, personalized content. Screened, interviewed, hired, trained, motivated sales team of five. Administered Salesforce CRM and tracked all sales activity. Funding was pulled during the 2008 economic downturn and folded shortly thereafter.

Arlington, Virginia, Us

(Once part of Gannett Co. Inc.) Direction, training, motivation, and support for 28-person global sales force to grow online division of a $50M+ Fortune 500 media company subsidiary. Managed 8-person marketing department; responsible for successful execution of branding, promotions, demand generation, conference marketing, international trade shows, marketing research, online store, and external relations.Also held a business development role in seeking emerging digital technologies to help augment fledgling online advertising sales, producing dealflow of approximately $1.5M in six months.

Responsible for all lead generation activity and back office integration for lead management for a bootstrapped startup healthcare informatics company. Worked with product managers to create value proposition messaging; supported sales with call training. Scripted, rehearsed, coached and executed webinars, growing attendance via email marketing by 175%. Administered GoToMeeting, Salesforce, and Cvent platforms.

Herndon, Va, Us

Managed an angel-funded startup company’s demand generation program for national merchant and point-of-sale resellers of Microsoft Windows compatible software for biometric-based enterprise payment approval systems; trained channel enlistees on product and selling. Utilized Salesforce platform for opportunity tracking.

Us

Was first National Channel Manager hired by a West Coast-based, venture backed startup CLEC for the pre-IPO, East Coast expansion of a national DSL network, and trained, motivated and evaluated 100+ sales executives. Also was top revenue producing manager at a $3M+ annual run rate and made President's Club.

Basking Ridge, Nj, Us

Founding member and key contributor to the channel sales team of a tier-one ISP funded by Grotech Capital and Venrock Associates and named post-IPO to the Russell 500 Index. Managed a private-label marketing relationship totaling $10M+ in contract value and trained client sales forces on a national level. Exited after successful sale of company to Intermedia Communications.

Mba, Marketing & Entrepreneurship

Bs, Transportation & Logistics Management

Engineering & Management Coursework

Diploma, Business Administration And Management, General