Marketer by training, creative strategist by passion, I believe in the power of creativity to drive transformation.My love for creativity began in childhood, where I would craft stories inspired by the books I read. This passion evolved further during my teenage years, translating into strategic thinking and creative execution—little did I know it would shape the core of my career.At Proper Jack, a pioneering DNVB in men's personal care, I had the privilege of leading key projects such as the brand’s rebranding, where I spearheaded strategy and communication. I also achieved significant results in paid media strategy, pushing the brand to new heights.Today, I’m taking on new challenges at Liquidz as a Creative Strategist. Our mission is to become the #1 hydration brand in Latin America in the coming years, and my role is to ensure Liquidz becomes the top-of-mind brand for engaging and impactful content.