Strategized content creation for product web pages, collaterals, and event brochures. Published articles on third-party websites. Generated high-value, long-form content based on extensive market research and demand, drove all content and marketing activities during major and minor product releases, and executed the complete content marketing strategy for a suite of IT security solutions. I've also tried various digital marketing experiments and lead-gen campaigns. Initiated a range of marketing projects, like product newsletters and mailer campaigns. Worked with sales team to understand the product performance and improvement scope, and improvised the marketing strategies.

Joined as a content writer in the ManageEngine division of Zoho. Created and designed homepage for a suite of products, handled content creation for product webpages and collaterals, and generated high-value, long-form content based on extensive market research and demand. Wrote technical documents and release updates for major and minor product releases, as well as mailer content for various events and campaigns.

Worked as an L2 customer support representative for John Lewis Partnership. I had a flair for resolving customer queries at the earliest, and had hands-on experience using ServiceNow, Splunk, and Akamai.