Create email marketing campaigns to promote products or services.Ensure marketing message is conveyed clearly and delivered properly to prospects.Ensure messages are sent in proper form and template.Proofread emails for clarity, grammar, and spelling.Include specific graphics, incentives, and detailed descriptions.Review messages for brevity.Send messages to those who have opted in for messages.Ensure messages are mobile-friendly.Create database of emails for lead generation.Purge non-deliverable email addresses and opt-outs.Include persuasive 'call-to-actions' in advertisements and promotionsTrack and analyze direct and interactive marketing campaigns.Use statistical analysis and reports to create campaigns.Proactively track, monitor, analyse and optimize campaign performance.Performed several test cases to check the deliverability in Return Path by changing the IPs, sending domains, creative and subject lines.Controlling the rate limit and other configurations in the PowerMTA based on the ISPs and the IPs to achieve good delivery.