The overall development / implementation of Marketing Strategies.New product opportunities and develop/ launch new products.New Product Development.Market research. Oversee development & implementation of Trade promotional activities to build brand in co-ordination with Sales management teams.Developing ATL / BTL communication for the brands handled

Strategic Role:-Plan promotional calendar for the year which will include national festivals, localfestivals and other local events.-Budget planning for the local events.-Ensure proper execution of the Marketing activity designed by Brand Team.-Training the team of merchandiser.Functional Role. Developing vendor at local level for Marketing activities.. To ensure all merchandising activities, both In-shops and On shops.. Ensure the proper execution of POP at State Level.. Creating Models outlets within the city and Model cities for the state to increase thevisibility of the brand.. Designing Consumer promotion at the state level to increase the consumption of thebrand.. Participating in local events.Co-ordination with the Head office Marketing team.Keeping track of Visi-Coolers placed in market.