Karen Caitlyn Smith Email & Phone Number

Led all member, acquisition, and integrated marketing strategy across all products.- Managed content marketing strategy across all external audiences to boost marketing positioning.- Oversaw creation of marketing assets to ensure brand alignment in key partner conversations.- Developed member journey and segmentation to elevate the member experience.

Oversee all member-facing marketing and engagement materials for SBW’s client base. - Write all health and wellness contests, courses and challenges to deploy to ~150K eligible members.- Produce client-facing promotional plans to increase platform engagement.- Manage B2B marketing blog to establish industry voice and generate leads.- Assist with building the journey experience for members’ disease and wellness management.- Draft RFPs/RFIs for prospective clients, spanning from 10 to hundreds of questions.

Supported the editorial team with condition-specific newsletters and articles.- Wrote monthly IBD newsletter to deploy to segmented audience.- Wrote/edited topic-specific content to increase awareness and website traffic.- Ghostwrote patient stories according to partner guidelines and objectives.- Built weekly inflammatory bowel disease email to facilitate connections and increase site traffic.

Wrote and edited materials for clients. Projects included: line-editing book manuscripts; researching and writing technical briefs; and proofreading marketing materials.

San Diego, California

Developed and oversaw content strategy for more than 200 monthly email campaigns.- Increased Q1 and Q2 YOY monthly emails uniques to support growth and maintain core audience.- Facilitated various A / B content tests to deliver top-performing results to inboxes.- Managed email production workflow for more than 2 million monthly users. - Collaborated with VP of Messaging on journey implementation to increase user retention.- Developed COVID-19 communication for all app users to stay relevant with current health concerns.

Managed all digital content and communications across the brand, reaching more than 1M users.- Built social media strategy to maximize web traffic, grew Instagram to 100K followers.- Brought website to 1 million monthly users mark, increased sessions by 50% YOY for 13 months. - Managed staple of freelance writers to contribute evergreen content for website verticals.- Provided live coverage of major industry events via articles, interviews, video, and social media.

Balanced monthly production schedules for two major national magazines.- Managed various features and regional contributors in each monthly edition.- Participated in the first-ever redesign for Women’s Running, from art, to layout, to editorial.- Met aggressive production deadlines successfully while reporting live from events.- Tested run products to remain current and maintained rapport with important industry brands.- Created weekly online column to develop individual brand recognition within the industry.

Managed title charities and their branding packages across flagship events. - Aligned nonprofit timelines with event deadlines to satisfy contractual obligations.- Managed second-largest charity partner relationship at flagship Rock ‘n’ Roll running events.- Wrote emails for event marketing universe to encourage registration and fundraising.

Vista, Ca

Served as point person for all students, helping them identify which track to register for.- Assisted Marketing Manager with writing and editing pieces for course and program marketing. - Drafted geo-specific marketing emails to promote upcoming courses to all students.- Assessed course content, communicated best course choices with students based on their professional goals.

Encinitas, Ca

Managed entire children's department for third largest regional store branch.- Maintained high department sales, remained second most profitable department in the store. - Executed monthly display changeovers according to seasonal corporate timeline.- Oversaw all incoming product to enhance customer service experience with specific title suggestions.- Managed massive restructure of displays, store flow, for children, education and game sections.

Bachelor Of Arts (B.A.), Sociology, Professional Writing - Editing

Bachelor'S Degree, Sociology

Activities and Societies: Minor: Professional Editing