Led strategic quarterly campaigns, nurture programs, and other lead-generating efforts. Conceptualized and executed campaign briefs and content, including guides, white papers, webinars, blogs, landing pages, and more. Managed owned and paid channel efforts and performance reporting, including the foundations of the education market — in which I served as an SME.Also assisted with or executed the following: event strategies and communications, sales enablement and cadences, web experiences, team organization and project management.

Took on the first Customer Marketing initiative which included: interviewing, capturing, and crafting customer studies and testimonials, established collaborative cross-departmental relationships with sales, product, and CS, audited and presented findings to leadership with strategic next steps to improve systems and tools used for customer comms, drafted a 30/60/90 day plan for customer marketing to include comms, events, engagements, and user programs. Volunteered to take the lead on events and conferences, including the following accomplishments and tasks: organized all resources, created a custom G-site and events calendar for the staff, created and reinforced new event categories, expectations, and processes for before, during, and after events, established proper lead flow and tracking in Salesforce, created a custom contact-grabbing landing page in Hubspot, and overall streamlined/improved the events/conference process internally.

Organized new team resources, conducted first EPO marketing audit and strategy, built company content strategy, created and optimized marketing campaigns (including emails, social, visual and written content, surveys, etc), planned and executed live national webinars, composed and posted new thought-leadership content to website (including reports, blogs, case studies, press releases, podcasts), crafted award-winning product submissions, managed other projects as needed—such as the company’s first sales enablement/DAM/referral site.

Managed and executed corporate and local assets for large projects and campaigns, sponsorships, events, endorsements, and partnerships for two brands. Maintained budgets, contracts, billing and all other elements associated with these duties.

Continued to manage and participate in many marketing and communications functions. Oversaw key internal and external events and programs - worked as project manager cross-functionally with all departments to execute. Managed media assets, including a large, national partnership. Supervised the Partner Marketing division and created a successful partnership with a large national beverage brand.

Managed marketing efforts and budgets, social media, training for sales and marketing. Resumed restaurant sales in addition to other duties. Managed most events, materials, branding, media and advertising. Restructured local marketing and supervised local marketers across several states. Developed the first PR and Comms strategy and executed launch market press (GTM).

Stepped up to own and manage general operations to create better efficiencies. Organized and set standards for restaurant on-boarding and training. Managed junior employees. Continued to handle other duties, such as marketing and social media.

As the first FT employee outside of the founders, handled sales for a brand new/incomplete product/service - strategy, pricing models, building restaurant relationships in multiple cities to start. Assisted with product and engineering strategy, executed deliveries, photo shoots, menu entry, restaurant employee training and all other necessary tasks at the time. Implemented marketing strategy - overall branding, materials and design, restaurant marketing, local events and consumer marketing.

Acquire new employee groupsMaintain and grow existing groupsHold on-site orientations and membership drives Create and deliver monthly dropsPlan and execute participation in internal/external events, fairs, and fundraisersCreate monthly staff flyers Push current promotions and products/services

Achieve monthly sales goalsProspect, cold call, and qualify new businessMaintain and service existing accounts Consult with clients on advertising and marketing goals Collect on current accounts

Achieve sales goalsTrusted key holder to the storePerformed managerial duties associated with opening and closing Supervised junior sales associates in manger's absence