Skills Utilized: Quantitative/Statistical Data Analysis, Predictive Modeling, Customer Behavior Models, Billing Processes, Data Mining & Cleansing, Segmentation, A/B Testing, Data Infrastructure, Data Visualization, Dashboard Development, Executive Reports, Technical Documentation, Advanced SQL, Python, Tableau, Advanced Excel, DBT● Led data analysis on 11M DAUs and $3B in customer receipts using SQL, Excel, and Tableau to generate consumer insights, enhance campaign strategies, and optimize conversions for the 3rd largest US retailer.● Defined and implemented a new analytics methodology with models and logic to measure return on ad spend (ROAS) using a 3rd-party Mix-Marketing Model; slashed report development time from 2 weeks to 3 minutes.● Developed and launched a new billing process adopted by top Fetch clients● Earned a company-wide MVP award for working with GTM teams on developing an inaugural proactive proposal report to identify customer opportunities● Spearheaded A/B testing to test discount strategies and optimize based on engagement and offer redemption

Skills utilized: SQL, Tableau, Microsoft Office- Served as an analyst for numerous clients spanning across many industries (Restaurants, Retail, Auto, Travel), collaborating with internal and external teams to grow client relationships via trusted analytical work- Measured the impact of programmatic advertising benchmarking against key KPIs (such as ROI, incrementality, and CPA)- Assisted with designing and implementing custom analyses to quantify and visualize LTV, customer journeys, customer behavior, paths-to-purchase, cross-device attribution, site engagement, and other topics within the MarTech Space- Leveraged PostgreSQL to extract and manipulate large dat sets; write code containing subqueries, filters, aggregations, and complex joins- Utilized Tableau and PowerPoint to turn data into consultative and actionable insights that can be easily understood across internal and external stakeholders- Mentored and onboarded junior analysts in data storytelling, SQL troubleshooting, and Epsilon data sources

- Developed Postgres SQL functions for data pipelines which helped automate processes and productionized them for multi-team use- Created data-driven analyses and strategic reports that helped guided the overall strategy for multiple company clients-Solved complex data solutions by understanding the business need and filtering data down to specific requests

- Worked as an intern for UPS airline Business Intelligence team and was tasked to create an interactive dashboard that monitored delays and cause of delays- Developed skills with PostgreSQL and Power BI to accurately pull the data needed and built an interactive, visual dashboard that displayed the results- Provided meaningful insights on to the major reasons for delay, where the delays were happening, and actionable insights on to underlying problems of why the delays were happening