- Implement new strategies to enhance social media performance and engagement rates-Manage multiple social media accounts such as Facebook, Twitter, Instagram, Pinterest, and Instagram Reels for a combined total of 30,124 followers- Achieved a 139% increase in Instagram impressions, reaching 4.7 million within the first year of managing UCF Housing social accounts - Increased the UCF Housing Instagram following by 2,270 new followers within the first year of management- Tracked and monitored outcomes and statistics for social media and e-communications using Hootsuite and Facebook Meta Suite- Support organization and campus partner initiatives with mass communications through social media- Maintain an organized and detailed social media calendar and structure for curating content- Designed, developed, filmed, coordinated, and strategized online content.- Moderates user-generated content and messages based on the organization’s policies- Research trends and comparable accounts to ensure that social media content is competitive with other institutions and universities across the country- Lead comprehensive social media campaigns for departmental communication, events, and recruitment initiatives. - Manage all content on departmental website, to guarantee clarity and relevance - Promote events put on by the housing department or campus partners to drive student engagement and success

- Assisted Social Media Communications Specialist in creating, strategizing, and implementing engaging social media content- Communicated with prospective and admitted students, as well as families, to schedule and execute housing tours for special groups, including State Senators, international delegates, VIP guests, and University visiting groups- Collaborated with the Marketing Manager and Marketing Coordinator in planning University events, such as Open House and Orientation, serving an average of 1,500 guests- Served as the primary staff at University events, demonstrating strong communication and customer service skills while assisting guests with inquiries- Attend weekly marketing team meetings to collaborate with all members of the team and assist where needed- Provide support and management for the student staff team as needed or requested by the Marketing Coordinator

- Guided informational tours to potential students- Responded appropriately to questions and concerns from students, visitors, and families as a representative of the department - Assisted with administrative tasks such as preparing mail, answering phones, and making deliveries

- Managed all social media accounts for Capen House, with a focus on Instagram - Strategized content to support venue's goal of advertising events and increase interest of consumers - Introduced reel creation and editing processes, ensuring consistent brand representation across posts- Established an archival process for effective advertisement and brand awareness - Implemented content scheduling using Facebook Meta Suite