Manage sales, marketing and business development for Ventera's growing Cable Industry business segment. Focus Ventera's communications industry analytics practice on key cable industry needs including audience measurement for successful product development and customer experience improvement using proactive and reactive network maintenance, customer churn prediction, and network outage management.

Manage sales and business development for growing Americas cable industry business segment including developing relationships, partnerships, offerings and market penetration strategy for Openet's continued success in the cable industry. Identify and create offerings in Audience Measurement, WiFi Network Selection Intelligence and Policy and Proactive Network Maintenence leveraging Openet in-memory application products managing the intersection of the cable network and downstream systems for enhanced customer satisfaction, network management, product development and operations.

Founder and Owner Market Impact, LLC specializes in Marketing Strategy and Programs for Software Product, IT Consulting and Systems Integration Companies. Offerings include Marketing Strategy, Planning and Execution and Virtual CMO for smaller startups not ready for a fulltime CMO.Most recent engagements include: Designing and executing a partner management approach for a systems integrator developing its global relationship with HP around Big Data, HAVEn and business analytics; Assisting an international software products company developing its global relationship with SAP around Big Data and the SAP HANA business analytics platform. Other previous partner management assignments at the VP level for a billion dollar systems integration company included IBM’s Global Communications Industry Group and AT&T’s Intellectual Property Management Organization.

Managed sales, marketing and business development for TMNG Ascertain Business Assurance Suite for communications industry customers in North America. Develop relationships, offerings and market penetration strategy for Ascertain in North America. Executed Account Executive responsibilities for Time Warner Cable the second largest cable MSO in the US. Perform sales and business development activities for Cox Cable, third largest cable company in the US.

Initiated a consulting practice and managed sales, marketing and business development for growing business unit providing one-third of corporate revenues. Responsibilities included developing relationships, offerings and market penetration strategy for Ventera’s entry into the cell site management space. Identify and create offerings for both the carrier and tower management segments of the market. Closed new contracts with T-Mobile USA and AT&T site development organizations for end to end site management systems.

Managed $25M P&L for the RBOC Solutions Group in the Professional Services Organization including planning, staffing, business development and financial management for the Telcordia Customer Advantage Program (TCAP) subscription–based work and new out-of-cycle consulting engagements.

Sold and negotiated large customer care and billing software systems integration projects utilizing licensed AMS and third-party software. Project size varied from $10 to $50 million in revenues.Managed $2 million telecom industry marketing budget positioning the company in the industry including sales and marketing strategy, partnership management, public and media relations, event management, industry analyst relations, marketing and sales collateral, marketing support and website development. Media trained.