● Bootstrapped and profitable multi-million EURO EBIT D2C-brand● Strong growth in over 50 countries in less than 5 years● Positive EBITDA from the first quarter● Opened first physical retail flagship in Central Stockholm in February 2022 ● Lean organisation and agile ops

● Consulting E-commerce, Retail and Financial Services companies in their: user/customer acquisition and retention, go-to-market, and international expansion strategies through digital advertising● Collaborating with cross-functional teams such as Marketing Science, Creative Shop and Solutions Engineering to elevate clients' success● Transforming how clients' measure success and elevate growth through: hypothesis driven experimental design (incremental conversion and brand studies), agile marketing through split-testing and data-driven attribution● Spearheaded the "Venture Capital x Facebook growth" project in the Nordics where we have partnered with Sweden's leading venture capital firms to scale their portfolio companies ● Planning and executing marketing strategies with a complex ecosystem of stakeholders (clients, venture capital funds, ad-tech partners, media agencies, planning agencies and creative agencies)● Establishing and maintaining c-level relationships with rapidly growing ventures

● Founded the first company in northern Europe (www.slvrbck.co) to offer athletes BPA-free protein-shakers made from stainless steel● Pivoted the business model to sell sportswear online in mid 2017● Expanded to 6 countries & sold products through 20+ resellers as well as online. Grew revenue by over 100% year over year consistently● Exited the company in 2019

• Assessed the attractiveness of the Swedish market, conducted competitor research, developed a go-to-market strategy, contacted potential partners and initiated sales leads as part of an internship at an Austrian fitness-tech startup• Edited and adapted content for the Swedish website to better apply to local customer preferences and booking behaviour• Was offered the role of Country Manager for the Swedish market after Eversports decided to launch in the country based on my recommendations

• Marketing company events and managing the communication between SSE and Unilever recruitment services

• Managed 70 employees between the ages 15-18• Together with three colleagues, I was in charge of planning and creating a project containing a set of tasks that would employ youth workers full time for 6 weeks with the purpose of creating a long term value for society

• Trained in understanding and adapting to client needs, and explaining complicated matters pedagogically

• Part-time job - private mathematics tutor for senior high school students