Kevin Tseng Email & Phone Number

Shanghai, China

行銷及策劃- 根據總部全球行銷計畫制定中國地區行銷策略，從數據中推算出符合中國市場的 行銷內容。 - 據經驗判斷，貫徹Profoto在攝影器材行業中頂級地位的形象。- 撰寫中文和翻譯行銷所需內容。平均每月產出10篇微信文章，10篇微博貼文， 3篇小紅書貼文和3條Bilibili影片。在職一年間微信文章自然點擊率翻倍，微博觸 及率在加入付費推送後成長三倍。- 監測互聯網平台動向表現。- 使用Photoshop製作海報、邀請函、禮品等行銷物料。- 管理廣告公司和經銷商，確保行銷內容符合品牌規範。 專案執行經驗 - 完成Profoto在中國第一條本地化宣傳片。獨立完成影片製作，內容規劃，選址， 預算控制和宣傳。- 成果獲得瑞典總部CEO認可，並要求持續推出本地影片內容以擴大市場滲透率。- 成果發表後Profoto品牌在掏寶官方商城的搜索熱度獲8%提升。

Shanghai, China

創意策劃- 依據品牌期望達到的目標制定線上和線下創意策略，品牌涵蓋：Converse, AirBnb, Comvita Honey，紐西蘭a2至初奶粉和喜茶。 - 外國業務主要對接人，工作內容包含關係維護，日常溝通，需求分析解讀以 及發表英文簡報。- 利用爬蟲工具取得數據，為品牌做投放廣告前和後的成果對比，提供分析和 優化建議。 專案執行經驗 - Comvita 新品發佈線上媒體廣告投放負責人。- 主要工作包含和KOL沟通，制定媒体投放排期，预算和文稿内容控管。- 成果超出指定KPI。小紅書總互動量為原先預訂的 248%，產品關鍵字因獲 得足夠的自然搜索，在天貓商獲得關鍵字搜索標籤。- 帶領2位專員完成專案，確保工作量的合理分配和團隊成員的互助成長。

Manchester Area, United Kingdom

- 規劃並編寫企業月刊，內容包含應用程式新功能的上線以及開發進度。- 使用Figma模擬器協助設計團隊的UI開發。 - 應用程序壓力測試，找出應用程序中的系統錯誤。 - 透過研究市場挖掘機會以及分析競爭者，提練出產品競爭優勢。 - 建立標準化的商家資料收集表，簡化商家在入住應用程式後的資備案流程。

Vancouver, Canada Area

- 入職後三個月銷售業績排名第三。 - 多次超越公司制定的業績目標，追求不斷進步。- 協助部門管理。依據對流行趨勢以及銷售情況的總結建議產品的添加購入

Vancouver, Canada Area

• Placed 3rd out of 30 teams. • Took the initiative to established a just in time inventory system using excel. Aid the supply chain management and estimation of inventory. • Sorted and saved more than 2000 units of eatable fruits and vegetables from going to waste. • Demonstrated ability to communicate professionally by acting as the main contact with the manager of Nesters Market. Communicated contents such as delivery time, pick up time, sorting time, and special requests… Show more • Placed 3rd out of 30 teams. • Took the initiative to established a just in time inventory system using excel. Aid the supply chain management and estimation of inventory. • Sorted and saved more than 2000 units of eatable fruits and vegetables from going to waste. • Demonstrated ability to communicate professionally by acting as the main contact with the manager of Nesters Market. Communicated contents such as delivery time, pick up time, sorting time, and special requests. Good For You Produce is part of Vancouver City Hall's plan to create a Zero Waste City. This company focuses on repurposing fruits and vegetables that are being thrown away because they are lightly bruised or does not meet the aesthetic standards. Our devision, Collect Co., contribute to the supply chain by collecting and organizing fruits from supermarkets and distributes them to other members of the supply chain for three purposes: Resell for donation to food bank, additional processing for people in need, and Waste. We presented this idea at CityStudio at Vancouver City Hall to the mayor, competing with 30 different teams from post-secondary schools all around the lower mainland with the common goals of achieving a Zero Waste City Show less

Vancouver, Canada Area

• Managed various social media channels including Instagram, Facebook, and Twitter • Experienced in data analytics through creating social media schedules based on Facebook analytics in order to maximize performance for digital marketing contents • Gained recruitment experience by conducting full-cycle recruitment for coordinators. Built a team of 5 coordinators for 4 different events • Granted $300 grant from Student Engagement Office for marketing campaign using persuasive writing… Show more • Managed various social media channels including Instagram, Facebook, and Twitter • Experienced in data analytics through creating social media schedules based on Facebook analytics in order to maximize performance for digital marketing contents • Gained recruitment experience by conducting full-cycle recruitment for coordinators. Built a team of 5 coordinators for 4 different events • Granted $300 grant from Student Engagement Office for marketing campaign using persuasive writing skills learned in class • Create strategic marketing campaigns to differentiate HRSA from other student run business organizations • Manage multiple deadlines for different events happening simultaneously Show less

Vancouver, Canada Area

- Work alongside the professor with 5 other assistants to strategize the structure of tutorials - Mentored over 60 students to provide neutral feedbacks on their class project about social issues through weekly office hours - Provide feedback to the professor in regard to the concerns of students during office hours

Vancouver, Canada Area

- Hands-on work with products and merchandising - Proactively engage the customers to provide exceptional customer service - 4 of 20 seasonal sales associates asked to transfer to regular part-time associates - Top sales in January 2016

Master Of Science - Ms, International Business, Distinction Classification (最高荣誉，分数总平均70%以上)

Bachelor Of Business Administration - Bba, Marketing & Human Resources