1. Search Engine Marketing (PPC) : • Planning and Executing Effective Campaign Structure for new clients.• Keyword Research, Creating Ad variation Copies, Campaign Management and PPC Bid Management.• Creating Ads with effective Title, Description, Keywords, Landing pages and increasing Quality Score, CTR, AD Relevance and maintaining good Ad Rank in Search Engine Result.• Worked on Call-Only & Expanded Text Ads.• Creating Effective Ad Extension for Ad copies to increase… Show more 1. Search Engine Marketing (PPC) : • Planning and Executing Effective Campaign Structure for new clients.• Keyword Research, Creating Ad variation Copies, Campaign Management and PPC Bid Management.• Creating Ads with effective Title, Description, Keywords, Landing pages and increasing Quality Score, CTR, AD Relevance and maintaining good Ad Rank in Search Engine Result.• Worked on Call-Only & Expanded Text Ads.• Creating Effective Ad Extension for Ad copies to increase CTR.• Adding Keywords based on the Match type to control the budget and generate relevant CTR.• Bid Management based on user trends in specific location, time and day, device.• Monitoring the Search Impression Share and take necessary steps to improve Search Impression Share.• Having Hands on Experience in Search, Display, Remarketing and Call Only Campaigns.• Maintaining the First Position bid for Conversion Oriented Keywords.• Monitoring the Search term Report and identifying keywords with high impression and creating separate Ad group for them and adding irrelevant keywords as negative keywords.• Setup Conversion tracking to track the Conversion.• Monitoring the opportunity tab and make changes in the campaigns based on Google suggestion to improve campaign performance.• Having Hands on Experience in Lead Squared to track the Marketing activities, Lead sources, Products, and Locations.• Using different keyword research tools like SE Ranking, Spyfu, Keyword Planner to find keywords with high search volume to expand the business.• Having Good Knowledge on Mobile App Promotion on Google Adwords (Android & iOS APP Install), Google Firebase Search Console• Having Knowledge on Google Merchant Center, Youtube Promotion.• Generating Monthly Adwords Report and Analyzing the Report for better results. Show less

Search Engine Optimization(SEO):Complete Website Analysis : Handling On page SEO + Off page SEOPreparation of pre SEO data business analysis and internet strategy report.Essayed a key role in creating meta tags, design suggestions, meta description, content optimization and suitable themed variation in alt tags and site architecture.Creating XML Site maps,Robots.txt ,Rss feed submission for clients websites.Applying Link Building Strategies to get maximum Inbound… Show more Search Engine Optimization(SEO):Complete Website Analysis : Handling On page SEO + Off page SEOPreparation of pre SEO data business analysis and internet strategy report.Essayed a key role in creating meta tags, design suggestions, meta description, content optimization and suitable themed variation in alt tags and site architecture.Creating XML Site maps,Robots.txt ,Rss feed submission for clients websites.Applying Link Building Strategies to get maximum Inbound Links to the websiteMonitoring social media channels for trends and opportunities.Checking Duplication for Content using tools like Duplichecker, Copyscape.Keyword Optimization, Meta Tag Optimization, Optimizing the web Pages, Competitor Analysis, Adding Negative Keywords, Keywords Density Analysis, Website Speed Analysis, internal navigation, Canonical tag, Google crawl errors , XML sitemap Creation, RSS Feed Creation, Robots Text Creation, Reviewing the content, Special focus on checking for keyword density.Configured Robots, Sitemaps.Other Back Links acquisition through Article Submissions, Blog Submissions, Social Bookmarking, Directory Submissions, Classified Submissions, Guest Blogging, Yahoo answers, Search Engines Submission (Google, Yahoo, Bing etc..) Directory Submission (One Way Links)Article submission,Press Release, (blogger.com,wordpress.com).Hands on Experience in CMS like Wordpress, Shopify. Show less