Specialize in crafting and executing impactful IMC strategies, with expertise in PR and Influencer Management• Strategically develop tailored IMC strategies for diverse product lines, including Flagship, High-End, Mid-Range, and Entry level. • Lead comprehensive multi-dimensional campaigns, ensuring cohesive branding across consumer touchpoints. • Optimize media and channel mix strategies, manage budget allocation, and evaluate media investment performance. • Elevate PR messages and strategies to enhance product and brand awareness with a focus on positive public sentiment. • Utilize affiliate marketing strategies, leveraging Brand Ambassadors and influencers for impactful touchpoints that drive awareness, engagement, and conversion rates.• Collaborate with business leaders and cross-functional teams to craft a comprehensive Go-To-Market plan, maximizing brand impact.

Co-Handled the Dairy Beverage Brand Category• Ideation & Execution of Annual Integrated Business/Marketing Plan, impacting brand recall & revenue, including the New products launching• Go-To-Market Planning for products division including distribution channel development and SKU rationalisation• Generate Consumer Insights, Competitor and Market Research to support channel marketing & sales initiatives• Manage Social Media Planning & Digital Content Strategy to inspire consumers engagement & drive traffics• Lead Brand Budget Planning, Monitoring and Management in the quarter, yearly

• Establish new client relationships and make pitches to potential new clients• Handle multiple briefs and ensure projects follow the strategic direction of the brand• Direct the team members and other internal departments on projects, strictly adhering and leading the timely delivery • Knowledgeable on 360 communications and actively pursues digital opportunity in advertising trends• Manage billing process and play key role in budget development/management• Monitor reports of team members and communicate overall weekly progress to Account Director and upper management Key Accounts : Samsung, Suzuki Motor, F&N (100Plus & Magnolia ice cream), Shera (Construction Materials), Dumex Nutrition Powder etc.,

• Develop and execute detail 360' marketing and communication plans including ATL, BTL through client brief and coordinate with internal team; creative, copy-writing, production to achieve goals• Coordinate with media agency for strategic ATL media planning projects• Coordinate with research agency for qualitative/quantitative research requirements• Sourcing suppliers and implement the production materials/processes• Monitor and supervise junior account executives for their performance• Handle the responsibility of hiring and training new account executivesKey Accounts : United Pharmaceutical Yangon, Siam Kubota Corporation, Zar & Zar, Nabati Enerlife, Thailand Cosmetics & Clinics, Dumex Nutrition Powder etc.,

• Develop an effective marketing and communication Proposal according to clients’ needs and objectives• Responsible for day to day accounts management and monitoring the ongoing activities related to them• Responsible for budget, time line & project' planning, implementing, and assign team duties to execute such plans• Monitor on competitors’ activities to share within internal teams and clientsKey Accounts : United Pharmaceutical Yangon, Siam Kubota Corporation, Zar & Zar ( Trisa, Sriracha Sauce, Vitamaxx, Parachute Balm, P-125 etc.,) Nabati Enerlife (Waffle Snack), Thailand Cosmetics and some event management project such as Korean Expo, Beauty Expo etc.,

• Work together with the Account manager to brief media, creative and operation team and assist with the formulation of marketing campaign strategies• Nurture strong and productive long-term relationship with clients• Establish substantial knowledge of marketing and communications trends Key Accounts : United Pharmaceutical Yangon, Siam Kubota Corporation (Agriculture Machinery), CP Food Myanmar, Panasonic Myanmar

• Act as the first point of clients’ contact person and conducting meetings with the clients as well as identifying their marketing and communication requirements • Assist senior management in developing and implementing the Account planning and marketing communication activitiesKey Accounts : United Pharmaceutical Yangon (Enervon-C, Decolgen, Solmux, Obimin, Obipluz, Enzyplex, Alaxan, Dolfenal, Livercare, Procard, Ceelin, Nutroplex, Enervon-C Kidz, Biogesic Cool Feel etc.,)

Freight forwarders play a vital role in the movement of goods from one place to another, and act as essential go-betweens in the import/export process and provide assistance to individuals, commercial organisations, importers and exporters who need help facilitating their international trading operations.• Responsible for control of data management for all of the customer profiles, securing new customers, maintaining and developing existing accounts.• Recommend shipping solutions to customers (exporters & importers) and select shipment routes, based on nature of goods shipped, transit times, or security needs.• Manage all client shipments which includes providing additional logistics support in the fastest possible transit time and no demurrage ensuring the lowest cost.