Karthick Kumar Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

➢Accountable for audience development, segmentation, syndication, scale, analytics & insights. •Audience Development – 1st, 2nd, 3rd party data (includes meeting/improving % ‘on-target’ goals) •Audience Segmentation and overlap management (including Reach/Frequency) •Audience Syndication (including DMP, GMP, DSP, activation & Data Partnership management)➢Lead technical auditing and implementation of web analytics properties across Google Analytics and Google Tag Manager➢Designs and manages measurement systems for data capture and reporting, including assessment, identification, and implementation of data sources and tracking requirements➢End to end implementation of DMP, CDP, Google Analytics, tag management solution for an e-commerce client.

Dubai

➢Work with business units to develop cross-channel and web analytics and optimization solutions➢Responsible for creation and integration of Digital solutions for clients, includes solutions for Business Intelligence, Master Data Management(Big Data), Marketing platforms and Analytics Platforms, leveraging standard analytics solution offerings where possible➢Act as development point of contact for digital and traditional marketing business and manage Mar-tech delivery for Omnicom Media Group MENA clients across businesses and domains. ➢Custom Implementation, instrumentation and validation and Tag management for Brand proprietary Marketing Tags.

Dubai, United Arab Emirates

➢Work with digital data in various facets: digital data gathering, aggregation, and optimization of communication to end-consumer and propose automation strategy through tech (API / Macros).➢Ensure defined business requirements are translated into functional and technical designs and build activities for a proposed solution. ➢Uses knowledge of advertising and direct marketing to deliver client-specific analyses including campaign effectiveness analysis, customer segmentation and profiling, predictive consumer behavior, retention analysis, lifetime value analysis, and competitive market research that will drive media strategy

Dubai, United Arab Emirates

➢Oversee ad trafficking and data input procedures support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting➢Monitor campaign delivery, develop and implement strategies to improve campaign performance & meet client objectives as well as optimize the budget for better performance placements.➢Assist teams to create reports, analysis and actionable trend information to help the business optimize the digital channel

Mumbai, Maharashtra

➢Support the development of best practices around the deployment, integration and adaptation of new and existing digital marketing technologies➢Reviewing creative submissions to ensure technical specifications are met.➢Monitor campaign delivery, develop and implement strategies to improve campaign performance, meet advertiser objectives as well as innovate to ad space addition/deletion in a web page according to performance.➢Worked on Mobile ad serving system beta testing & online creative specification for rediff.com

Mumbai, Maharashtra

➢Clearly understand and internalize customer objectives in order to determine appropriate product and integration opportunities reviewing creative submissions to ensure technical specifications are met. ➢Monitor and optimize campaign delivery to ensure that contracted revenue goals are reached.➢Provide reports and insights to client servicing team, sales and inventory planner on weekly/monthly to gauge clicks, acquisition, and delivery performance

Chennai, Tamil Nadu

➢Create and maintain sub network in Ad serving technology for various US clients. Troubleshoot Ad Serving problems for all clients. Retrospect manner of checking creative materials and URLs before launching campaign in ad servers ➢Suggest clients about initial implementation of ad tags to make sure all creative serve properly. Systematic reporting to clients by daily/monthly reports and inventory, error & Pre-QA reports