Floristry (weddings, events, corporate, retail)Event planning and stylingVisual merchandising Creative concepts / ideation

Basic-mid level payroll and account support using Xero softwareReception; admininstration / general studio managementAssistance with client 'Building Ideas' methodology - including presentation creation, attending workshops at various private schools and data analysis E-newsletter; social media; website management, video creation for presentations and submissionsEOI submissions and competition/award entries to secure workStaff event and CPD management

Conceptualised, planned, and implemented fundraising campaigns and promotional events, including the successful Peg a Peggy campaign for the national awareness week for organ and tissue donation in Australia. Wrote grant applications and partnership proposals. Promoted the organisation’s cause and raised support through street appeals and promotional stands. Managed teams of volunteers for promotional campaigns and other organisational activities. Wrote content for an e-newsletter and distributed this using MailChimp. Managed database of existing and potential email recipients. Conceptualised, wrote, and designed print marketing collateral Devised sponsorship levels for charity golf day and ensured all sponsor benefits were provided. Spoke at public events and publicly acknowledged sponsors and volunteers. Corresponded with various stakeholders after events to maintain positive working relationships. Oversaw the production of branded promotional items, such as pens, marquees, and pull-up banners. Provided updates to internal staff and the board.

This role focused on sponsorship and partnership coordination for the West Australian, across community, business, sports, art and entertainment. This included:• Perth Fashion Festival• Rottnest Channel Swim• HBF Run for a Reason• Perth International Arts Festival • West Coast Eagles• Fremantle Dockers • Telethon etc.My responsibilities included branding and signage coordination for sponsored events, ensuring The West received all pledged sponsor benefits, as well as developing sponsorship/partnership agreements and contracts. Additionally, I managed the planning and implementation of press and on-line promotions including advertising artwork direction, copywriting and strategic placement.I also managed planning, styling and implementation for several 7West Media events including:• WA Footballer of the Year Awards 2012 (AFL and WAFL)• The Orange Seed Project Awards Night 2012• 7West Media Christmas Function 2012

Providing direct support to the Business Development Manager, with responsibility for managing the execution of in-store promotions within retailers, McDonalds and Muzz Buzz. Primarily responsible for monitoring product display, branding and signage, I also covered for Area Managers during the recruitment process, as required.

Responsible for coordinating the distribution of 8 magazine publications (15 editions per year) including subscriber management, using a CRM subscriber database. Assisted with Expo preparation and set up, as well as visual merchandising and directing couriers, the print house and newsagent distributor.

Throughout my Internship, I developed a wide variety of key skills associated with advertising and magazine distribution. My responsibilities included sourcing potential advertisers, researching, planning and coordinating a fashion shoot and assisting with advertisement design. I also provided a range of administration and distribution support.