Kate Rivera Email & Phone Number

Rochester, New York Area

Rochester, New York Area

Develop and execute results-oriented and creative communications strategies designed to enhance the reputation and business objectives of the University of Rochester Medical Center and Information Systems Division. Counsel senior leadership within ISD and in clinical operations and administration on sound communications practice. As a key leader within ISD, provide strategic leadership and engage in shaping the overall direction of the department to achieve desired results in the successful adoption of technology and systems by URMC faculty and staff.

Rochester, Ny

• Editor and author of internal communications to more than 21,000 faculty and staff through Intranet, electronic and print newsletters, and targeted communications• Communications lead for recurring, large-scale institutional initiatives (annual flu vaccination campaign, employee survey) and organizational change management• Manage two internal communications teams for all-faculty (2/week) and all-staff publications (1/week)• Collaborate with broad spectrum of University departments and program owners to consolidate messaging, target audiences using existing channels, and connect faculty, staff and students to the University as a communityAWARDS• 2017 PRism Award, Internal Communications: Streamlining University of Rochester Medical Center Faculty Communications to Foster Unity• 2016 Nursing Excellence Award / Paul "Pat" Burdick Award for Employee Flu Vaccination Program• 2015 PRism Award, Crisis and Issues Management Communication: Ebola

Victor, Ny

Key Responsibilities:- Collaborate with Director of Marketing and Operations to develop strategic messaging and execute product rollouts with Product Management; ensure alignment of messaging through all communications channels- Develop marcom calendars; lead development and execution of projects on schedule- Manage all print and electronic collateral for internal sales resources and customer-facing material- Author, edit, design and distribute the PINNACLE Highpoints customer e-newsletter with performance tracking; strategically manage content and delivery model for continual improvement- Work closely with other departments to ensure all communications are clear, concise, precise, achieve their intended purpose, and are voiced properly- Work closely with corporate marketing team to oversee the successful completion of design projects, public relations and media efforts, social media, Web, trade shows, advertising, industry analysis, e-marketing, internal publicity and intranet- Coordinate trade shows, ensuring appropriate brand representation and messaging are conveyed- Redesign and launch the company web site; oversee subsequent management and accuracy of all content and ensure regular updates - Responsible for all external communications and customer-facing material for PINNACLE Users Training Conference, brand consistency and overall messaging to ensure a remarkable attendee experience- Strategically support the efforts of the PINNACLE Sales and Account Development teams, and the Telesales lead generation objectives and initiatives- Collaborate and communicate across departments and knowledge owners within the organizational framework and requirements to impart necessary improvements and effective results

Victor, Ny

Fairport, Ny

600 Willowbrook, Fairport, Ny

This was an incredibly awesome job in the Corporate Communications department at PAETEC. Leaning on my experience in Marketing Communications as well as some personal interests, I handled the following:- Write, layout, and publish the weekly internal newsletter. I get to talk about all the great things going on in the organization and help make people more engaged and proud to work for the company.- Create (author and distribute) the quarterly customer newsletter- Manage the company's social media presence. Also work with various teams throughout the organization to help maximize their efforts and promote the brand through Twitter, Facebook, LinkedIn, and YouTube. (It's in the early stages but we have some great initiatives in the works to really help get this wheel turning.)- Coordinate the weekly all-staff Webcast (aka Friday Call) where our CEO (or select guest) addresses the entire organization. This is one of the coolest things I think they can do in a growing organization. Never underestimate the benefit of regular, open communication with the general company population. It's a rare gem.Beyond these core responsibilities I'm tasked with keeping an eye open for the next big thing -- whether it's communication tools or ways to enhance an experience. We are also looking at building the better mousetrap (intranet) and I'll have the chance to work with a team of interns over the summer and experience the next generation of workers. Additionally, I help out with reviewing communications in general, including other customer and internal newsletters. Best of all, the team of people I work with in Marketing -- everyone is really supportive and helpful, and they are very quick to pass out a compliment. The general environment, while fast-paced, is very positive, which makes every day a pleasure.

Plan, schedule and coordinate all departmental projects including product introductions, catalog production, internal and external communications and trade show eventsContract and manage vendors and creative service freelance providers for writing, graphic design and photographyResponsible for overall execution of deliverables by MarCom team spanning three locations in North AmericaOversee corporate communications including internal communications, customer mailings, e-mail notifications and monthly electronic newsletterDivisional “Net Owner” for company intranet; create and maintain departmental and associate listings for central communicationsLeader of employee-run team coordinating and internally communicating associate recognition efforts plus employee picnics, holiday functions and the Chase Corporate Challenge

Coordinate projects including newsletters, product rollout materials, sales literature, trade show support materials, catalogs, on-hold messaging, press releases and moreOversee projects for in-house Graphic Designers; assist with design layout and file packaging for ads, brochures and other support materials; coordinate with designer to ensure adherence to corporate design standardsEditor and coordinator for freelance writers; co-manage freelance graphic design servicesWrite, proof and edit text for company communications, catalogs, web site, e-mail blasts and all marketing materialManage marketing department e-mail communications

Create copy for literature and advertising including brochures, ads, newsletters, product catalog blurbs, press releases, on-hold messaging, etc.Meeting Leader for weekly department meeting; prepare agenda and project reports; maintain department project databaseProof and edit content for company communications, domestic and international

This was the big leap into marketing. Interviewing for this position, I didn't even have writing samples to provide. So I picked up a couple product datasheets, went home and cooked up some copy for ads and product blurbs. Not only did I prove I had some skills, but the manager told me they were impressed with the quick turnaround. (Deadlines are my life!)I was the company author and editor for all marketing literature including brochures, ads, newsletters, product catalog blurbs, press releases and on-hold messaging.With some background in PageMaker, I picked up Quark Xpress and started dabbling in some design layout as I was writing copy. We also found it saved time in the process to have both the graphic designer and I working directly with the same files. In addition to assisting with brochure and newsletter layouts, I handled a complete product catalog. Starting with organizing and gathering the info for products to include, I also revised the copy, edited images in Photoshop and produced the entire layout single-handedly.In addition to writing and editing for North American organization, I would frequently review materials for other countries, as well.The best part of this role: the creative freedom. Detection Systems was still, in many ways, a young organization with lots of flexibility. We also had a blank check from executive management to do what Marketing determined was right. Especially in advertising.We created some really fun concepts that were very striking, including some with dogs that got a lot of attention. We also used a pole vaulter to communicate the extreme mounting height of a detector (25 feet was pretty impressive at the time). And we injected some fun wherever we could. Of course, some ideas looked better at the time, but there aren't too many jobs where you can spread your creative wings and have the support to give an idea a try without repercussions.

Create, design and edit content of company literature including installation manuals, sales literature and technical specificationsProofread documents from Technical Writing and Marketing departments to ensure consistency and accuracy of information and presentation"Once I was brought on board full time in accounting, I got the pressure from the parental unit to make use of the degree that had just been paid for. At the time, the technical writing department was the opportunity to stay with the company I enjoyed while stretching the writing muscles.I reached out to the manager of the department to let him know I had an interest. A couple months later he tipped me off to a new posting on the bulletin board: an opening came up on his team! The manager was sold based on my experience with layout and writing, mostly gleaned from my year in the Office of College Relations.He quickly discovered I was a fast learner. I had to pick up PageMaker again, and learn Freehand - a drawing program. Probably the coolest part of this job was creating drawings of the products for the technical manuals. I discovered a new way of looking at the world, breaking it down into shapes to translate onto the screen.The small group began to grow. And the manager actually talked about a day when he would retire and he intended to leave the group to me.But a couple years later an new opportunity materialized in the newly formed marketing group and I had to make a tough choice. Ultimately, while disappointed to see me go to 'the other side', I believe he respected my decision and we maintained a strong working relationship for the next 8 years until he did retire. (Even now, we are still friends.)Technical writing was a great lesson in writing for your customer, and breaking down complex technology and concepts to be easily digestible. Also, in collaborating on catalogs and reviewing materials within the department, I honed an eagle eye for consistency..."

Managed accounts payables for Hong Kong officeAssisted Finance department with payables and receivables; posted deposits to company accountSwitchboard operator covering 10 incoming lines"This was my foot-in-the-door position with Detection Systems. It started as a summer position in the accounting department. Yet, when the fall semester began for my final year at college, I was offered the opportunity to stay on part-time. When I graduated in May, I again was offered a position as a full-time payables clerk, which I think speaks to the value I brought to the organization. While accounting was not necessarily my calling, I was fortunate to learn a lot of skills and to learn about the company from this perspective. That experience laid the groundwork and allowed me to build relationships that carried through my entire time at the company."

Prepared and distributed press releases; produced weekly newsletterAssisted in proofing college materials and external publicationsReceived Outstanding Student Aide Award

Bachelor Of Science, English (Creative Writing)

Activities and Societies: Sigma Tau Delta English honor societyGraduated Magna Cum Laude Dean’s List (Fall 1996, Spring 1997, Fall 1997.

Associate In Arts, Liberal Arts (English)

Activities and Societies: Phi Theta Kappa honor society Student Association (student government)Graduated with honors Dean’s List (Fall.

Education record