Kayla Altman, Mba Email & Phone Number

Owensboro, KY, US

Owensboro, KY, US

Owensboro, Kentucky, US

Owensboro, KY, US

• Provide vision for all marketing, advertising, and external communication efforts of the university
• Purchase media space and negotiate contracts in the traditional and digital markets
• Maintain university marketing budget and create comprehensive strategic plans for marketing the university according to the institutional goals and objectives
• Implementation of strategic marketing efforts and brand management that align with the overall strategic plan of the university
• Monitor and maintain social media pages of the university and track interaction and exposure
• Serve as the webmaster for the university’s official website

Bowling Green, Kentucky, US

• Work with the Vice President of Economic Development to purchase print and digital advertising space
• Coordinate ad creation with third party vendors
• Manage marketing materials, collateral, and gifts for site visits
• Prepare specific and detailed information for PowerPoint presentations used during prospect site visits
• Draft and distribute press releases, e-communication and media advisories for Economic Development announcements in the community
• Coordinate all new and existing company announcement activities with company and elected officials including ribbon cuttings, announcements, and ground breakings

Elizabethtown, KY, US

• Worked with traditional and digital advertising agencies to create assets for the website, social media pages, digital signage, ecommerce store, PPC, Display, email marketing and direct mail marketing
• Responsible for coordinating all direct mail and email mail marketing efforts within allotted budget
• Maintain and update social media sites, including exercising customer service related to product questions, comments, and concerns
• Draft copy for website that adhered to SEO guidelines
• Draft copy for the internal newsletter and emails
• Maintain ecommerce store and oversee the processing of all online orders

• Record artist appearances, interviews, and other publicity efforts
• Assist with various promotional mailings
• Maintain and organize log of artist publicity
• Monitor Google alerts for artist names and other keywords
• Clip media features and reviews for cataloging
• Update artist fact sheets

• Maintain social media content, posting relevant information a consistent basis
• Prepare new business kits to be mailed to prospective businesses
• Contact new business prospects to follow up on mailed information
• Work with team to plan and execute marketing events for clients
• Work with account and creative teams to produce marketing and promotional materials for clients such as slogans, marketing plans, copy, press releases, and media advisories
• Attend client meetings to help better understand needs, and report information back to account and creative teams

• Draft copy for various marketing materials such as posters, articles, and advertisements
• Draft text for the daily schedule, newspaper ads, and media guide
• Maintain constant presence on social media sites including consistent posting that followed a content calendar and provide customer service to fair patrons
• Interview individuals and collect information to draft articles for the fair guide in the newspaper
• Brainstorm promotional ideas to use on social media sites
• Draft press releases, media advisories, and blogs

• Work as the assistant to the Executive Director helping with duties pertaining to the success of concerts and events
• Distribute marketing collateral around town to help publicize events
• Draft public service announcements for radio and print promotion
• Attend and help coordinate concerts and fundraisers
• Help plan and execute special events
• Maintain season subscriber list and contact information

Master Of Business Administration - Mba

Bachelor Of Arts (Ba), Public Relations

Associate Degree Of Applied Science, Criminal Justice

Not Applicable, Undeclared