Oversight the entire e-commerce revenue and growth strategy, ensuring alignment with company objectives.- Regular analysis to identify growth opportunities and guide teams toward achieving set goals.- Leadership of a specialized team focused on: - Ecommerce agenda and strategic planning. - Promotion planning and execution. - A/B testing for optimizing customer experiences. - Personalization tactics to enhance user engagement. - Building comprehensive customer journey maps. - Management of a dedicated team responsible for product catalogue upkeep and expansion, aligning offerings with market demands.- Leading the transformation of the marketing tech solution project, aiming to streamline and enhance our marketing efforts through the adoption of cutting-edge technologies.- Comprehensive responsibility for SEO, encompassing: - Development and execution of technical SEO plans. - Crafting and implementing a forward-thinking SEO strategy. - Leading the SEO team towards enhancing online visibility and search engine rankings. - Leading the technical SEO project and collaborating with IT on SEO-related developments and enhancements.

- Led initiatives to optimize the website's user experience and drive conversions, using A/B testing and analytics to inform key decisions.- Developed and implemented an SEO strategy that significantly boosted organic traffic and improved search engine rankings.- Conducted comprehensive data analytics to track user behavior, conversion rates, and site performance, providing actionable insights that directly influenced optimization strategies.- Collaborated closely with product managers to align on the roadmap, ensuring the successful delivery of high-priority projects.- Leveraged strong communication skills to coordinate efforts across teams, fostering collaboration and ensuring clarity on project goals.

WeddingHero is an online wedding planning platform that enables Canadian and Australian couples to plan and organize their weddings. The platform offers its services in the categories of caterers, photographers, wedding planners, venues, wedding gowns, decorators, florists, music, beauty centers, wedding videos, and more.- Implemented the strategic planning for the expansion project, established market insights, incorporated go-to-market strategies, and onboarded more than 20,000 small businesses in order to meet marketing goals.- Utilized behavioral paths to identify the entire user funnel to develop the company's growth marketing plan that includes SEM, SEO, social media, and e-mail in various countries.- Supported the development of an effective product roadmap for improving customer service processes based on analysis of data and customer insights- Researched the audience constantly to refine and optimize key metrics of all business units and work closely with engineering teams to improve the website's architecture and improve customer acquisition metrics- Strategic planning of expansion, budgeting, and developing a budget to track subscriber acquisitions to help board members create strategic planning and investment plans.

Dugun.com is an online platform that enables its users to plan and organize their weddings. The platform offers its services in the categories of caterers, photographers, wedding planners, bridal cars, wedding favours, cake makers, honeymoon ideas and destinations, venues, wedding gowns, decorators, florists, invitation printers, shoes, dance classes, music, light, sound, beauty centers, wedding videos, and more.- Managed cross-functional teams like SEM, SEO, Product and Analytics teams and controlled the overall marketing budget to optimize all platforms like Google, Apple, Facebook, Tiktok to meet the marketing program's overall objectives- Identified growth opportunities, worked closely with the data scientists, engineers, and data analytics teams to build the product roadmap and make data-driven decisions.- Developed long-term content and SEO strategies, carried out daily SEO tasks such as keyword research and link building, and constructed a complete SEO strategy to sustain user acquisition.- Led team of project managers to digitize vendors and improve customer experience, to double the total number of vendors.- Developed and executed channel-specific strategies (SEM including Google, Facebook, Instagram, email, performance marketing, paid search, SEO, etc.) with channel specialists- Developed internal attribution models in collaboration with data science teams and analysts in order to improve the listing algorithm and reduce the churn rate by 12 percent- Planned, tracked, and reported campaign efficiency metrics to optimize the overall ROAS and manage KPIs to prioritize marketing activities.- Published iOS and Android apps and implemented MIA (mobile app installation) strategies.- Managed the internationalization project to launch the website into different languages and prioritize content strategies for acquiring new users.

Mobil Oto Servis provides on the spot maintenance services for automobiles. Users can contact the service provider through mobile solutions.

An online marketplace for automobile after-sales services.