Led end-to-end product development for a camping gear line, from market research to launch and iteration to reach five-figure revenue. Conducted market research to identify product opportunities and understand customer pain points, informing product strategy. Designed product pages and utilized data-driven decision making for optimization , resulting in a 191% increase in conversion rates across 15+ products. Implemented Agile methodologies for product and ad-creative development, ensuring rapid iteration and continuous improvement based on user feedback . Developed digital marketing campaigns, achieving 1,000,000+ impressions and increasing CTR from 1.2% to 3.5% through A/B testing. Managed entire product lifecycle, maintaining 100% order fulfillment rate and zero returns while scaling to five-figure revenue.

As a class representative, I lead efforts to improve the student experience by gathering feedback and collaborating with the department chair. This sharpens my leadership, communication, and problem-solving skills—key traits in product management.