• Managing Dry Pet Food Product Promotion &Launch Organizations.• Full P&L responsibility both business lines. (Pet Food&Animal Health)• Management of the company’s Trade marketing activities ,sales campaigns alignment with the corporate policies and strategies.• Management of the Trade marketing teams(Head office&Field) and performing client visits in alignment with the corporate vision, mission, values and strategies.• Defining and coordinating the company’s market share increase and organic growth targets• Preperation of the forecast sales&marketing budgets with the sales&marketing team in regional/product detail, follow up the prepared forecast budget and reporting to the general manager.• Analysis of competitive companies and their products and follow up of their market activities and reporting to the general manager.• Following new products and market trends, communication and coordination with the parent company and implementing innovative products.• Work with almost all departments to create and implement tailored recommendations for channel's specific needs• Closely monitor financial performance of the categories and find out further opportunities to strengthen business growth, as well as control of annual budgets• Responsibility for commercial operations such as private label/ Co-manufacturing agreements.• Closely track and analyse promotion / POS effectiveness and provide measures accordingly• Implement BD positioning and launches in field, answering the needs of customers

• Full Responsibility bouth P&L and Annual Budget• Management of the company’s Trade marketing activities,sales campaigns alignment with the corporate policies andstrategies.• Management of the Trade marketing teams(Headoffice&Field) and performing client visits in alignment with thecorporate vision, mission, values and strategies.• Defining and coordinating the company’s market shareincrease and organic growth targetsDefining and coordinating the company’s market shareincrease and organic growth targets• Preperation of the forecast sales&marketing budgets with thesales&marketing team in regional/product detail, follow up theprepared forecast budgetWork with almost all departments to create and implementtailored recommendations for channel's specific needs• Closely monitor financial performance of the categories andfind out further opportunities to strengthen business growth, aswell as control of annual budgets• Ensure strong plans in traditional trade KPI's that are in placeand well executed