As a senior executive with over 20 years of experience, I have a proven track record of driving business growth, executing strategic plans, and delivering financial success across global markets. My expertise spans business development, sales management, financial oversight, and turnaround strategies within the mobility, transportation, and aviation sectors. I have successfully led multicultural teams and managed P&L responsibilities across multiple regions, including Asia, the Middle East, and Africa.One of my notable roles was at Turkish Airlines, where I led the Miles&Smiles Loyalty Program with full P&L responsibility. I spearheaded initiatives that increased program sales revenue by 50%, expanded the subscriber base from 1.2M to 1.9M, and secured a $440M co-branded card agreement, boosting revenue by $250M. Additionally, I oversaw the migration to a new CRM and Loyalty Software, enhancing operational efficiency and customer engagement.Currently, as Executive Director of Business Growth at Modaxo AMEA, I lead M&A activities and regional sales strategies to accelerate growth across diverse markets. I implement key sales methodologies, such as Challenger Sales, to enhance market penetration and exceed sales targets. My previous leadership roles at the International Association of Public Transport (UITP) also enabled me to oversee global operations and drive significant revenue growth.A published author and recognized expert in mobility trends, I continue to contribute thought leadership in areas such as transportation innovation, public-private partnerships, and the future of urban mobility. My career reflects a commitment to excellence in delivering impactful results through strong leadership and a deep understanding of the evolving mobility and aviation landscape.