Kaash Sethi Email & Phone Number

London Area, United Kingdom

New global category launch activations for Under Armour in Tokyo, Hong Kong, London, Amsterdam, Berlin and SeoulChannel launch and content strategy for Under Armour Sport Style Local cultural strategy for leading music and technology brandGlobal cultural strategy for leading dark spirit brand

London, United Kingdom

Set up the Data, Insight and Research department with a focus on understanding audience’s interests, habits and desires through data, and providing intelligent analysis to derive an insight based on the data to ground PR and Social stories in our audience understanding.Key responsibilities:Implement strong understanding of the overarching approach to data led planning and measurement through use of a suite of tools including Google Analytics, Crimson Hexagon, Social Bakers… Show more Set up the Data, Insight and Research department with a focus on understanding audience’s interests, habits and desires through data, and providing intelligent analysis to derive an insight based on the data to ground PR and Social stories in our audience understanding.Key responsibilities:Implement strong understanding of the overarching approach to data led planning and measurement through use of a suite of tools including Google Analytics, Crimson Hexagon, Social Bakers, Iconosquare, Mintel and Facebook, Instagram and Twitter native analyticsConstruct PR and Social integrated frameworks that are informed by the data and research and deliver against the KPIsSet meaningful KPIs that link to client’s business and communications objectives Lead real-time campaign optimisation by extrapolating data sets and transferring them into tangible actionsAdvise internal senior stakeholders and clients on engaging specific target youth demographics based on inherent audience understanding and previous campaign experience Success Stories:Won the Hennessy UK Instagram retainer after being challenged with an unusual brief to map out our understanding of the Hennessy audience and not a strategic or executional response - we conducted deep research, including social listening, and paired that with our knowledge to unveil key insights that would go on to frame all Hennessy UK online and offline activity - Hennessy has signed new trade accounts directly as a result of the last twelve month’s work, from content to campaignsBuilt a proprietary artist content generator system for Red Bull as a response to their brief on how to better understand artists channel requirements - we developed a tiering system and engagement framework that Red Bull use to ensure content is being shared moving forward and will contribute to the amplification of future campaignsSample additional clients: Moët & Chandon, Veuve Cliquot, Krug, Hennessy, Peroni, Amazon, Tiffanys, P.F. Chang’s Show less

Team size: TenKey responsibilities: Client Lead, Budgets, Planning, Execution, Measuring, Reporting, Incremental and New BusinessSuccess Stories:G-SHOCK - Delivered a refreshed brand strategy which resulted in 50% uplift in sales through creative campaigns and partnersRed Bull 20Before17 - Global social music campaign covering social; strategy, channel management, paid, measuring, reportingPeroni – Won Global Social Media retainer and implemented… Show more Team size: TenKey responsibilities: Client Lead, Budgets, Planning, Execution, Measuring, Reporting, Incremental and New BusinessSuccess Stories:G-SHOCK - Delivered a refreshed brand strategy which resulted in 50% uplift in sales through creative campaigns and partnersRed Bull 20Before17 - Global social music campaign covering social; strategy, channel management, paid, measuring, reportingPeroni – Won Global Social Media retainer and implemented first-ever syndicated social campaign with global markets Tower London – Launched new retail space for youth footwear retailer, won Drapers footwear award for independent retailer Jo Cox foundation - Concept and execution of the ‘Happy to Chat’ campaign, trended on Twitter with no paid budgetSample additional clients: Moët & Chandon, Veuve Cliquot, Krug, Belvedere, Red Bull, Amazon, Kodak, Intercontinental Hotel Group Show less

Team size: SixKey responsibilities: Client Lead, Budgets, Planning, Execution, Reporting, Incremental Success Stories:Won G-SHOCK, Red Bull Music and Tower London as new business clients through my personal in-house relationships G-SHOCK x Crepe City - Activation at sneaker festival and in-store music activation to drive new season collections salesRed Bull 20Before16 – one piece of content was the most ever engaged asset on Red Bull’s FacebookWon… Show more Team size: SixKey responsibilities: Client Lead, Budgets, Planning, Execution, Reporting, Incremental Success Stories:Won G-SHOCK, Red Bull Music and Tower London as new business clients through my personal in-house relationships G-SHOCK x Crepe City - Activation at sneaker festival and in-store music activation to drive new season collections salesRed Bull 20Before16 – one piece of content was the most ever engaged asset on Red Bull’s FacebookWon Miller Genuine Draft – global consumer communications for their music platform, Miller SoundClashSample additional clients: Three Mobile, P.F. Chang’s, Finchatton, Bloom & Wild Show less

Team size: SixKey responsibilities: Planning, Execution, Reporting, to launch Cortana, Microsoft’s mobile digital assistant with Danny MaCaskillSuccess Stories:First time ever a non-US Microsoft campaign image had been used for the Bing homepage - requested by the Global clientOver 100 pieces of online coverage Eight broadcast pieces of coverage

Global campaigns for Beats by Dre & adidas Originals and campaigns for adidas UK – PR, influencer marketing, product seeding, content creation, social output, event implementation, reporting and client servicesSuccess stories: Global launch of adidas ZX Flux in collaboration with Crepe CityNaomi Campbell x Beats by Dre gold bespoke earphones for the 2014 World CupBeats by Dre World Cup collaboration football jerseys with Pigalle and Beastin

European PR: Ambassador Collaborations, Events, Media Relations, Retail Partnerships, Seeding & Influencer StrategySuccess stories:Footpatrol collaboration launchEurope re-launch, 40th anniversaryBread & Butter Berlin, Dee & Ricky at Collette & ConcreteRicky Powell collaborationSneaker Freaker x PONY archive book with PONY's founder Roberto Muller & Sneaker Freaker founder, Woody

Brands: Acne, Clarks, Full Circle, Havaianas, lola&grace, Matalan, Mercedes-Benz, MyTheresa, Radley, Swarovski, Triumph and Westfield London & Westfield Stratford City, Comptoir De Cotonniers, TulaTalent: Nicole Scherzinger, Helena Christensen, Tinie Tempah, Daisy Lowe, Jamie Woon, Guillemots, The Pierces, Alexandra Burke, Laura Bailey, Rizzlekicks, Fifi Lapin, Mademoiselle Robot & HollySuccess stories:Westfield Stratford city launchGlobal Havaianas Wellies… Show more Brands: Acne, Clarks, Full Circle, Havaianas, lola&grace, Matalan, Mercedes-Benz, MyTheresa, Radley, Swarovski, Triumph and Westfield London & Westfield Stratford City, Comptoir De Cotonniers, TulaTalent: Nicole Scherzinger, Helena Christensen, Tinie Tempah, Daisy Lowe, Jamie Woon, Guillemots, The Pierces, Alexandra Burke, Laura Bailey, Rizzlekicks, Fifi Lapin, Mademoiselle Robot & HollySuccess stories:Westfield Stratford city launchGlobal Havaianas Wellies launch at Selfridges Show less

Client Services, Media Relations & Strategy: Red Bull Stratos (global syndication project)Success Stories: x 50 international broadcast features and interviews with ambassador Felix Baumgartner (15 territories)

Client Services, Media Relations & Strategy: adidas Originals, adidas Sport Performance & adidas by Stella McCartneySuccess Stories: Street Party campaignDavid Beckham’s Originals by Originals (ObO) capsule collectionmi adidas influencers launch at Originals Covent Garden storeadidas 60th anniversaryLaunch of new footwear concept

Client Services, Media Relations & Strategy: Nike Sportswear and Casio G-ShockSuccess Stories:Launch of Nike Sportswear on 08.08.08 to coincide with the Beijing OlympicsNike’s 1948 pop up store launch in Shoreditch (now the Nike LAB)G-Shock placement on Kanye West, Pixie Lott, Taio Cruz & DJ Ironik

Client Services & Media Relations; Reebok Europe Success Stories: Launching; 50 Cent’s G6III sneaker, Scarlett Johansson’s RBK ‘Hearts’ apparel and footwear range at Selfridges, Jay Z’s S.Carter II sneaker and the ‘I Am What I Am’ campaigns with Nelly, Christina Ricci, Stevie Williams & Miri-Ben-AriClient Services, Media Relations & Strategy: Converse, Spalding, Le-Coq Sportif, Gas denim, Hummel, Ecko Unltd, Ecko Red, Woolrich, Norman Jay's 'Good Times' album and Rodney P's 'The… Show more Client Services & Media Relations; Reebok Europe Success Stories: Launching; 50 Cent’s G6III sneaker, Scarlett Johansson’s RBK ‘Hearts’ apparel and footwear range at Selfridges, Jay Z’s S.Carter II sneaker and the ‘I Am What I Am’ campaigns with Nelly, Christina Ricci, Stevie Williams & Miri-Ben-AriClient Services, Media Relations & Strategy: Converse, Spalding, Le-Coq Sportif, Gas denim, Hummel, Ecko Unltd, Ecko Red, Woolrich, Norman Jay's 'Good Times' album and Rodney P's 'The Future' albumSuccess Stories: Dizzee Rascal’s debut brand campaign (with EckoUnltd), Converse’s Drapers ‘Footwear Brand of the Year’ award 2005, Gas’ Maxim Style Award for ‘Best Denim’ 2005, Ecko Unltd x The UN Habitat 'The Message' event with international music artists, Converse x Sid Vicious gallery exhibition, Ecko Unltd x Born in the Bronx gallery exhibition with the Cold Crush Brothers (founding fathers of hip hop) Show less