Brands are made by memories. And memories are made of the totality of interactions a person has with a company, and advertising shapes these memories further. As Senior Experience Strategist I create branded experiences that build on the memory structures and deliver on the consumer needs and business goals. working for- Delhaize- Van Marcke- Brico- Volkswagen - Base / Telenet- RainPharma- VRT - Stanley&Stella

Op afroep en op vrijwillige basis help ik Kompanjon vzw met hun vragen rond communicatie en fondsenwerving.

Brand & Communication strategistExperience:° Brand strategist - Springbok Agency (brand&tech agency)° Brand manager - De Standaard (newspaper)° Strategic insights advisor - Haystack Consulting (research agency)° Digital strategist - VRT NWS (newsroom, public broadcaster)° Managing director a.i. -Faith (advertising agency)° Marketing strategist - Komono (international fashion & accessory brand)° Innovation marketing consultant - Engie Electrabel ( energy provider )

I support clients with their strategic brand, marketing, CX & innovation challenges. By getting to the core of their business question and design the best approach to find answers.

Digital Strategist @ VRT NWS (public-service broadcaster in Belgium)

Partner and consultant for the marketing managers and brands we worked with. To help them with their business issues, proposition, marketing plans, budgets and other choices and challenges. Responsible for the roll-out of all campaigns with my team. No media or channel was left untouched. Worked for IKEA Belgium, Bol.com, Brouwerij Moortgat (Duvel, Liefmans), VLAM/Belgian Brewers, Pepsico(Smiths), BClassic, Lactalis and Emerson Climate Technologies.

Account Executive voor onder andere Anker Bedding (Magnitude), Arco Information, Belgoflor, Bostoen, Fedustria, LS Bedding, Petersime, Sanac (Osmo), Telenet Solutions, Vlaams Woningfonds, IKEA België.

Account Coördinator voor o.a. Delhaize, Kia Motors, Leonidas

Tijdelijke stage (o.a. Jaguar)