Kerstin Abbey Fajardo Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

· Responsible for the management and execution of product, promotion, and content initiatives on the site. Proactively monitor the site with a consumer-focused lens on an ongoing basis, identifying opportunities to optimize the customer site experience and implementing strategic improvements.· Contribute to weekly reporting efforts for email and site, providing essential insights to drive business growth. Leverage data to make site and email recommendations to improve conversion rate for products across the site. · Maintain site creative to align with marketing campaigns by loading and linking content, conducting quality assurance checks, and merchandising products manually or via sorting rules, all while consistently adopting a customer-centric approach.· Implement web promotions tailored to support diverse business needs. Collaborate closely with Marketing to establish influential ambassador and influencer promo codes.· Demonstrate an in-depth understanding of site architecture, standards, and available resources, enabling agile troubleshooting and efficient project execution.· Enhance email campaigns by incorporating legal requirements and necessary links, actively contributing to business success. Additionally, played a key role in testing and scheduling emails.· Foster cross-functional collaboration with teams such as Creative, Customer Service, IT, and Merchandising, effectively resolving site issues and implementing impactful solutions. · Ability to pivot easily when objectives change and demonstrate flexibility to take on responsibilities outside of primary job description when necessary, especially in a fast-paced environment.· Develop and refine comprehensive Web Team Standard Operating Procedures (SOPs), facilitating future training and promoting operational excellence.

San Francisco Bay Area

· Lead Site Merchandising Specialist for the HGTV Design at Your Door x Walmart partnership resulting in 8-digit numbers in impressions, 200+ products featured with product integrations for every episode, and social click-thru rates 3x above benchmark.· Curated and merchandised products for various campaigns as part of the customer acquisition strategy by understanding key business priorities, data analytics and home decor trends resulting in consistent YoY growth. · Managed sample procurement for over 9 projects each containing 300+ samples by owning all communication with vendors, site merchandisers and creative team ensuring samples arrived in a timely manner. · Developed and improved processes for sample coordination resulting in a decrease of 10 hours of manual inputs previously needed by the site merchandising team. · Managed weekly updates and conducted weekly in-depth analysis for the most visited page in the Home ecosystem, the Home Department Page.· Conducted in-depth Home Department Page reporting and sample procurement training for site merchandising team to ensure alignment with the process in case ownership of tasks changed.· Proven cross-functional partner with experience working with site merchandising, studio, creative, private brands, buyers, and vendors.

Greater Seattle Area

· Provided expert style recommendations based on customer profiles and unique preferences for Amazon Fashion’s “Personal Shopper by Prime Wardrobe” program from beta phase to launch.· Trained Amazon’s machine learning algorithm via in-depth product attribution to improve personalized customer recommendations.· Quickly adapted to changing customer and business needs by utilizing weekly trend data to exceed average goals across key performance indicators.

Greater Seattle Area

· Curated 30+ events per month to develop and execute compelling collections for the Women’s division based on seasonality and trend relevancy, driving an average of $50K per event. · Assisted with inventory management for vendors that included SKU creation and sample management, resulting in a library of styles categorized by season, material, and silhouette.· Identified top selling styles for reorders, negotiated costs, and managed units on hand to drive sales based off customer engagement.· Worked in tandem with a buyer to manage a multi-million dollar portfolio consisting of one of the highest producing Women’s vendors in the company while growing 4 new vendor accounts· Analyzed sales data, conversion, and vendor performance via Tableau to identify growth opportunity. As a result, was able to grow a vendor +300% YOY.· Established strong relationships with vendors to help foster brand growth and development· Responsible for calendar management and identifying product placement opportunities to drive sales. · Met strict deadlines within a fast paced retail environment· Partnered with Creative Team to produce eye-catching home page images that represented the event’s theme

Greater Seattle Area

· Supported buying team with event set up in company database by uploading vendor documents, sample processing, dropping images, mapping merchandise hierarchy, auditing product information, and comparison shopping.· Communicated and built positive relationships with vendors and internal cross-functional teams to ensure all event details are correct· Took on extra tasks such as creating monthly style boards to send out to vendors· Demonstrated ability to remain flexible and change strategies as needed to fit the business needs while meeting deadlines

Tacoma, Wa

· Provided excellent service while assisting customers with product selection and queries by exhibiting outstanding communication and problem-solving skills· Improved sales by maintaining strong customer relationships with a diverse array of customers· Exemplified current product and trend knowledge in women’s clothing (Studio, Individualist, and St. John)· Demonstrated the ability to multitask in a fast-paced environment by performing different tasks in between assisting multiple customers in fitting rooms and sales floor· Worked with managers and other sales associates to create and maintain a positive environment · Completed the Future Nordstrom Leader program to gain further management training and development

Tacoma, Wa

· Learned different areas of retail and daily tasks of department manager including creating strong teams, merchandise presentation and prioritizing department operations.· Assessed customer needs and tailored each shopping experience to the individual· Acted as a team leader during the Anniversary Sale to increase volume and promote camaraderie and healthy competition between team members

Albers School Of Business And Economics

· Provided academic advising and mentoring to first-year Business students through their transition into college· Partnered with 9 other student mentors to plan 4 events during the year that were meant to foster the development of professional skills within new students

Albers School Of Business And Economics

· Assisted students, faculty, and visitors by providing resourceful information and scheduling meetings· Completed tasks to help Albers staff and faculty to provide quality services for business students· Designed promotional material for the Albers Academic Advising Center