Kelly Beane Email & Phone Number

New York, New York

Originally Axis Promotions, acquired by HALO in 2020• Serves as primary point of contact and effectively manages a broad base of enterprise accounts.• Elicits key information from clients to guide projects and initiate creative solutions.• Offers credibility and initiative in developing marketing-driven branded merchandise solutions.• Builds effective vendor relationships to maximize sales, profitability, and opportunities.

Greater New York City Area

Originally Big Fuel Communications LLC, acquired by MRY• Served as the primary day-to-day point of contact for clients.• Acted as the key liaison between client team and agency team, ensuring all content was strategically aligned with client objectives.• Provided ongoing editorial support for all social media activity including pro-actively suggesting ideas and trends to stay relevant. • Efficiently created and managed the content development process taking into account client feedback and generating comprehensive time-lines for each project.• Posted editorial calendar content to appropriate channels as scheduled.• Responded and engaged in conversations on social channels to generate community dialogue, buzz, and interaction.• Developed and nurtured relationships with key influencers and brand advocates.• Worked with conversation monitoring tools to track sentiment and pro-actively identify opportunities for conversation.• Compiled weekly reports on performance of overall content and content themes.

Visual Merchandising• Enforce brand merchandising standards including handbag presentation and merchandising guidelines.• Trained new associates on brand merchandising standards.• Planned, prepared, and executed monthly floor set and window directives and execute visual updates.• Communicated with Regional Visual Manager to ensure floorset was up to standards.• Maintained upkeep of visual props and signage.Operations• Communicated and executed all operations initiatives to the team, as directed.• Met inventory control standards including timely receipt and shipment of goods, proper filing of paperwork, and communicate with inventory accounting, as needed.• Maintained organization of stock room, facilitated store-to-store transfers.• Placed supply orders based on the needs of the business.• Communicated all program updates to the team and report system issues to the help desk.Business & Customer experience• Analyzed the business each day/week at store-level to identify successes and address any opportunities.• Modeled and lead the team by developing a repeat business and maximize sales through proactive client outreach.• Educated the team on sales plans, personal sales goals, store stats and drive team to achieve them• Introduced new items to the team and shared product knowledge.

Greater Boston Area

• Ensured accuracy and consistency of all brand assets throughout the production process• Developed boutique information sheets to kick off boutique production• Created a residual product allocation tracker to identify residual styles to be added to each event• Tracked the production of merchandise in up to 30 boutiques, working in a three-week timetable• Merchandised product in boutiques to best represent the brand and appeal to members

Elon, Nc

• Managed timetable of creative projects from planning through conclusion.• Acted as liaison between creative team and account team.• Resolved conflicts and alleviated project delays.• Served as point of contact for all questions and/or issues regarding project workflow.• Attended team meetings; was responsible for meeting minutes and updating Google Calendar.

Elon, Nc

• Developed creative projects serving for-profit and not-for-profit clients in the North Carolina area.• Worked across video production, print and broadcast advertising, web design, and graphic design.• Displayed enthusiasm, resourcefulness, creativity, and eagerness to take on client challenges.

Greater Boston Area

• Developed online editorial content to drive site traffic.• Created dynamic editorial layouts that increased site views and generated conversations about products.

Greater Boston Area

• Edited and tagged CW prime-time promos and syndicated sitcom promos daily.• Assisted producers in filming and editing topical, ID’s and image spots.• Screened b-roll, logged tapes, and transcribed interviews to assist producers.

• Researched comparable universities’ marketing communications sites to identify areas for improvement.• Proposed and implemented edits to the Boston College Office of Marketing Communications department site, resulting in easier navigation.• Learned how to use the web content management system Day CQ.

Bachelor Of Arts (Ba), Strategic Communications

Activities and Societies: Live Oak Communications, Alpha Xi Delta, Elon Campus Recreation (Aquatics Team)

Education record