Karen Beard Email & Phone Number

Mountain View, California, United States

• Optimized Creative Operations: Led a cross-functional team to streamline workflows, implement a DAM system, and create brand style guidelines, saving 1,500+ annual hours and improving asset efficiency.
• Elevated Visual Brand: Partnered with VP of Creative to enhance brand consistency and user experience through comprehensive photo and video style guidelines.
• Managed Diverse Asset Production: Oversees the end-to-end production of various visual assets, including collateral, packaging, product detail pages, and marketing campaigns.

San Francisco Bay Area

• Optimized Creative Operations: Led a 15+ person team to streamline workflows, increase design capacity by 20%, and ensure timely delivery of high-quality creative assets.
• Revamped Production Processes: Spearheaded initiatives to optimize production schedules and design processes, streamlining workflows and improving efficiency.

San Francisco Bay Area

• Built High-Performing Team: Established and led a 3-person team to streamline creative workflows, optimize resource allocation, and oversee the DAM system.
• Optimized Resource Management: Implemented a capacity tracking system to enhance resource visibility, improve team allocation, and support scalable growth.
• Streamlined Illustrator Sourcing: Created a centralized resource of pre-vetted illustrators, saving 1,200 annual internal hours.

San Francisco Bay Area

• Scaled Photography Production: Built a custom photography program from the ground up, increasing production capacity from 72 to 1,000 titles per year in 24 months.
• Optimized Photography Workflow: Oversaw the end-to-end production of 8-12 monthly photoshoots, including remote management and on-set logistics.
• Reduced Photography Costs: Implemented a retainer program for custom photography, reducing costs by 30% while ensuring reliable availability.

London Area, United Kingdom

• Managed Large-Scale Photo Productions: Oversaw 50+ freelance photographers, coordinating on-location and in-studio shoots, including talent, locations, and permits.
• Curated Trend-Driven Imagery: Crafted detailed shoot briefs and curated final imagery to align with market demands and ensure brand consistency.

Los Angeles Metropolitan Area

• Led Creative Direction for Photoshoots: Provided strategic direction, addressing trends, production, style, and technical considerations.
• Curated Innovative Imagery: Fostered strong relationships with photographers and curated innovative, campaign-specific imagery.

San Francisco Bay Area

• Founded Female-Centric Stock Photo Agency: Spearheaded the launch of a groundbreaking stock photo agency focused on empowering female photographers.
• Built Global Network: Cultivated and managed a global network of talented female photographers.
• Secured High-Profile Clients: Successfully licensed content to renowned brands like Apple, Clorox, and AECOM.
• Gained Industry Recognition: Garnered significant industry recognition, featured in publications such as the Toronto Star, Huffington Post, and Adobe’s blog.

Greater Los Angeles Area

Created images on assignment for clients, including: National Historic Trust, New Castle Beer, New York Times Sunday Magazine, Sony Music, Random House and Getty Images.

Bachelor Of Fine Arts (Bfa), Photography

Google Project Management Certificate, Project Management