o Market analysis, demand elasticity, competitors positioningo CRM data extraction and client segmentationo Strategic analysis: leisure packages, local and internationalo Current brand landscape and impact. Journey to brand growth and identityo PR and media impacto Campaign design and execution

o Event management Functiono Promoters Sourcingo Branding Logisticso New Business Developmento Management account and budget oversighto Media Interface and PR function

o Plan & Execute CRM strategyo Manage and approve DStv print and online magazineo Brief design of marketing material, on air promo, radio, social media, print and POSo Negotiated trade exchanges between brandso Draft and compile contracts (overseen by the Legal Department)o Run Direct Marketing Campaigns: sms, USSD, online newsletters, DSD & call centero Track and analyze direct and interactive marketing campaigno Coordinate and monitor the maintenance, integrity, and security of several databases.o Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor. (Reporting to partner or sponsor)o Execute segmentation around brando Evaluate and optimize effectiveness of marketing campaigno Maintain an extensive and intimate knowledge of business and leadership topic and trendso Provide internal support to all database users, including training, troubleshooting, and codingo Analyze previous marketing campaigns.o Carry out daily campaign processes, including start-to-finish scope.o Analyze data generated from learning environments such as the research department, trends on social media, and current affairs from various media spaces in order to provide recommendations to Brand Managers, Acquisition and Retention Marketing for improvements to content asset portfolio.o Evaluate, source and manage relevant Digital Brand Interface content in line with strategy and local and international trendso Build brand credibility and equity with targeted and visually attractive solutionso Carry out post campaign analysis to measure success of individual campaigns and growth against targets

o CRM analysis o Communication strategyo Product impact analysiso Market growth project impact analysis

o Marketing Planning and strategy alignmento Product-Pricing impact o Market landscape and variabilityo Launches and event co-ordinationo Strategic partnerships and brand alignmento Sponsorships procurement and activation

o Productivity reportingo Methodology analysis and processes o Strategic design and implementationo Staff oversight and training

o Customer facing, adoption and retentiono New product implementation and launcheso Sales traction and effectiveness reporting