Kathy Dye work email
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Kathy Dye personal email
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Established professional with robust experience in marketing and broadcast salesProven ability to develop and maintain profitable client relationshipsHighly trained in client needs analysis to identify key marketing objectivesExperienced in prospecting, qualifying, and presentingmarketing solutions to company leaders, business owners and senior managementDeveloped marketing campaigns including on site sponsorship opportunitiesDiverse account management including automotive, retail, medical, legal, real estate, financialSpecialties: Motivated and creative seller, exceed any sales goal given, specialize in branding campaigns for all businesses
Btv
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General Manager Atlanta 272 BtvBtv Apr 2018 - PresentAtlanta, Georgia
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Chief Executive OfficerSource Radio Network May 2013 - PresentGreensboro/Winston-Salem, North Carolina AreaMissionSomething happens when business driven people come together to make a living in a chosen endeavor; however something happens when they work together to fulfill a Dream, a Purpose to impact the lives of their communities, cities, nation and the world. It is often said that “great things” are destined to happen when plans and dreams are made in fragile economic times.As individuals we set the course that redefines to some, it’s the image of who we are as people and introduces to others the greatness within us. Kathy Boone aka Kathy B President & CEO of Source Radio Network (SRN) is determined to change the face of Internet Radio with traditional media concepts. We’re giving people the opportunity to have a voice, translate words that haven’t been heard and painting a picture that no one has seen. Source Radio Network fueling your life’s PURPOSEDescriptionSource Radio Network is an online radio show with a dynamic host, Kathy B will come to you with Real life events, on Real talk radio, with Real people and guest. We will have “Grown Folks” conversations on:• Relationships• Politics• Sports• Religious views
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Business ConsultantWelfare Reform Liaison Project Jun 2014 - Jun 2015Greensboro/Winston-Salem, North Carolina AreaDeveloping marketing campaigns on site sponsorship opportunitiesMaintain client relationships with traditional businesses and nonprofit organizationsMaintain social media presence and mainstream media opportunitiesRaised outside funds for WRLP through fundraising projectsMaintain enrollment for 3 classes that are taught weekly6-12 week curriculum for Personal Development, Internet Radio Broadcasting, Computer Job SearchInstruct students at WRLP On-The-Move, a live weekly Internet Radio show featuring guests from the community discussing community interests. Writing Commercial Copy, I write professional copy for Commercial Advertising, News, Sports, Public Affairs and Public Service Announcements.Creating Internet Radio Shows, I instruct and maintain shows for WRLP On-The-Move that includes building and setting shows on Blog Talk Radio. I teach students how to locate and schedule guests for the show, research guests bios and connect with guests through multiple social media platforms.Console Board Operation, I teach the students how to operate the studio board console during live broadcasts that controls commercials, music, chat room, and guest call-in phone lines. -
Business Development SpecialistA & R Staffing Solutions Feb 2013 - Oct 2013445 Dolley Madison Street Street Suite 406 Greensboro, Nc 27409Manage local and regional accounts across North Carolina. (expansion coming soon)Developing new customer base while maintaining existing client baseCreating customer client focused campaigns for hiring managers and business owners.Specializing in placing Temporary-Temp to Hire-Temp to Perm-Perminant applicantsFocued on all areas of employment Founded in 1996, A&R Staffing Solutions, has grown considerably because of our commitment to success. We feel our success is due in large part to our ability and willingness to learn and grow without our client companies. We define every opportunity as a challenge to succeed, excel and confirm your trust in us! Another factor in our success is that we are a locally owned and operated business. We can tailor our program to meet your specific needs with out a long wait or a lot of red tape. The answer to your questions is always just a phone call away.
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Advertising Marketing Executive-On Air PersonalityJack Murphy Radio Network Jan 2013 - Mar 2013Greensboro/Winston-Salem, North Carolina AreaI manage local, regional and agency accounts across the internet/radio ipod castDeveloped new customer base while maintaining existing client base.Created customer focused marketing campaigns.Prospected, qualified and presented marketing campaigns to local and regional clients.Jack Murphy Productions LLC, a radio/TV/Cableimaging company with clients all over America.www.murphyinthemorning.com/kathy@murphyinthemorning.com
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Advertising Marketing DirectorBlack Network Television May 2011 - Dec 20121325 S. Eugene Street Greensboro NcI manage local, regional and agency accounts across internet and television.Developed new customer base while maintaining existing client base.Created customer focused marketing campaigns.Prospected, qualified and presented marketing campaigns to local and regional clients.Black Network Television's Mission is to be a voice for a people that has not been heard. To show a picture of a people that has never been shown. To tell a story of a people that has yet to be told.Black Network Television serves as a catalyst for change by being a positive image and voice of excellence for the African American community through broadcast media. We ask that you partner with us in fueling our purpose, passion and potential.Black Network Television Is Your Voice In The Community!!!http://www.youtube.com/watch?v=V5Ob-iUob7E&list=UUH8Rzw1gHP50kBdQqtBAsVg
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Media Account ExecutiveWghp Fox 8 Aug 2009 - May 2011High Point NcManaged local, regional and agency accounts across internet and television.Developed new customer base while maintaining existing client base.Created customer focused marketing campaigns.Prospected, qualified and presented marketing campaigns to local and regional clients.Since joining the Fox family in 2009 I’ve made budget each month at the range of 30% or more.
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Account Executive JournalnowMedia General, The Jan 2008 - Aug 2009Journalnow.com & Yahoo Manage local accounts across North Carolina & United States (Media General Properties Only)Developed new customer base while maintaining existing client base.Created customer focused marketing campaigns on the Internet.Prospected, qualified new direct business and existing business for the Internet.
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Account ExecutiveSinclair Broadcast Group Aug 2005 - Jan 2008Managed local, regional and agency accounts across two television stations.Developed new customer base while maintaining existing client base.Created customer focused marketing campaigns.Prospected, qualified and presented marketing campaigns to local and regional clients.2006 & 2007 top Account Executive in the Greensboro office2007 named # 1 Account biller in the regionfor 2006 & 2007 (out of 4 states in RVP's territory)Exceeded set budget for 2006 & 2007 by 175% -
Sales RepUnifirst Corporation Aug 2004 - Aug 2005Sold to businesses regarding uniforms and facility services.Developed marketing plans for image and appearance formanagement and their employees and sold products to keep the office environment clean.Kept a weekly database also monthly of all new accounts and existing accounts contracts. -
Account ExecutiveWgbt 94.5 The Beat Dec 2003 - Aug 2004Sold to business owners that targeted the 18-34 demographic.Cold called on clients in the marketTrained them on how to incorporate radio in their marketing budget.Meeting monthly budgetsDesigned proposals and sold events to meet the clients needs.Trained clients on how to read Tapscan, Media Audit, Cross Tab, Arbitron.
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Account ExecutiveWjmh 102 Jamz Jun 1999 - Aug 2003Sold the #1 format for Hip Hop R&B to business owners reaching 18-34 Adults.Generated local and agency businessBecame the #2 biller on the sales and meeting monthly budgets that were assignedCold calling to generate new business.Trained clients on Tapscan, Media Audit, Cross Tab, Arbitron.
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Regional Sales CoordinatorTime Warner Cable Adcast May 1991 - Jun 1999Helped Account Executives with daily contracts and billing spreadsheets.Designed media kits and proposal for marketing meetings weekly, monthly.Filing, typing and answering multi line switchboard.TrainingARBITRON, TAPSCAN, Media Audit, Scarborough and Nielson RatingsAgency negotiations and a clear understanding of rating points, cost per point, gross impressions, frequency and other statistical data
Kathy Dye Education Details
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Mass Communication/Media Studies -
Broadcast Journalism -
Broadcast Journalism
Frequently Asked Questions about Kathy Dye
What company does Kathy Dye work for?
Kathy Dye works for Btv
What is Kathy Dye's role at the current company?
Kathy Dye's current role is General Manager SRN Live Television-SRN TV.
What is Kathy Dye's email address?
Kathy Dye's email address is ka****@****rlp.net
What schools did Kathy Dye attend?
Kathy Dye attended S.i. Newhouse School Of Public Communications At Syracuse University, Ashford University, North Carolina Agricultural And Technical State University.
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