Led a team of designers, mobile app developers and web developers to create a product to help families remember those they have lost. The project is built in PHP for the API, Vue.js for the web frontend, and Swift and Kotlin for the apps.

Led the ecommerce and Amazon business. Implemented a warehouse management tool, integrated inventory tools between SAP, our custom web stores and Amazon. Oversaw the development of a new lazyone.com, wholesale.lazyone.com, and a custom returns tools.

Led a team of 3 in-house developers and 8 independent contractors. Projects for KPMG, Adobe, Marriott, Black Diamond, Harris School of Public Policy at the University of Chicago. Projects ranged from custom Wordpress builds to custom apps for iOS and Android.

Developed a custom CRM to build and manage small business brochure sites. The system is built on Kohana, a PHP framework and hosted at Digital Ocean. Our goal is to build a custom template site for our clients in 10 minutes. Currently we are able to make them in under an hour. The system does a lot of the heavy lifting behind the scenes allowing a designer to quickly make decisions without having to worry about the code. We utilized MemCached and AWS Cloudfront to deliver the sites in under 300 milliseconds.

After the acquisition of iFrogz by Zagg, I moved to the smaller spin-off Reminderband. Reminderband had been in business for 8 years and the marketing had grown tired and outdated. We focused on the core of the company finding why we do what we do. We set out to return the marketing and branding to reflect what our company believed. We focused on social media and created a great following. Developed and launched a new ordering system and front-end site to simplify the order process for our customers. We quickly realized every band we sold had a meaning behind the phrase. We discovered a way to give back and help build our brand. We started our Fifty for Fifty campaign. Each week we would sponsor a charity or cause and give half of the revenue to cause. The response was incredible and the campaign grew into something greater than we ever imagined.

I returned to a booming retail company that left their site behind to focus on the retail side. We refocused energy and resources back to the site. Launching a new site within a few months. The new site brought the brand to life with large lifestyle images. We captured the true spirit of the brand and the customers loved it. Our online sales improved dramatically and provided iFrogz with a great place to connect with our customers. We launched a campaign that focused on strengthening and improving our community. We sponsored teams, events and individuals that were making a difference. We celebrated them on our site and it helped our customers connect with us at a new level. I managed and assisted in creating both online and traditional marketing material and helped develop all major initiatives.

I developed marketing campaigns with MySpace, ValueClick, iLounge, Backbeat Media and AdBrite. Worked with Account Representatives to create marketing criteria and assisted in optimizing the campaigns. I created a marketing campaign that had a turnover rate of seven days. During this time these campaigns provided 45% of all traffic sent to ifrogz.com. I designed, developed and maintained sale generation campaigns through Commission Junction and Share-A-Sale. The campaign reached 16% of total iFrogz sales within four weeks of launch and achieved an average conversion rate of 8% and maintained the set cost per action goal.