Kacey F. Email & Phone Number

Shanghai, China

Beijing, China

- Managed fashion industry news aggregation using social listening tools, crafted and designed newsletters via Mailchimp and Squarespace for email marketing and website updates, efficiently delegated tasks, achieving a 7% early completion rate- Updated design and configuration of a client brand’s WeChat Mini Program leading to a 23% increase in sales, gathered information on brand store sales, membership changes and member profiles, and produced monthly brand reports- Developed product requirement documents and prioritization, conducted industry, platform and competitor research, investigated and selected new vendors for business expansion

Beijing, China

- Led the upgrade of Nescafé Roast Whole Beans B2B total solution and its omnichannel marketing, developed new RWB B2B brand settings from 0 to 1- Planned Nescafé RWB new product launch livestream, acquired 629 followers on WeChat with UV 800+; accumulated 300 customer contacts; WeChat articles reached 26k+ reads- Managed upgrading of brand accessories including delivery cups, cup sleeves, syrups, delivery cup holders, and coffee menu

Beijing, China

- Successfully managed and nurtured a thriving campus community, fostering engagement and communication among students to create a strong brand presence within the academic environment- Actively promoted the NetEase Games brand within campus by organising and participating in events, effectively communicated the brand's value proposition to students- Played a key role in the internal recruitment process by identifying and referring potential talent from the campus community, contributing to the growth of the organisation with qualified candidates

Beijing

- Conducted market research on trending topics, planned CNY Campaign, with its posts gaining 10k+ clicks, overall follower growth on WeChat, Weibo, and TikTok exceeded original KPI by 15% - Built AI chatbot feedback mechanism, collected social media operation data and user feedback, refined the system and marketing plan, resulting in 15% increase in question volume and 6% increase in question resolution rate- Delivered monthly and quarterly social media performance reports, independently responsible for competitor analysis, and optimize campaign plans

Beijing, China

- Proactively assisted clients in rectifying errors within financial statements, conducting expert interviews, and proposing effective solutions to ensure financial compliance and client satisfaction- Utilised VLOOKUP and efficient communication with clients to enhance data collection and contribute to on-time auditing project deliveries

Beijing, China

- Conducted in-depth market research and analysis to support investment decision-making, providing valuable insights into market trends, competitive landscape, and potential opportunities- Developed visually engaging presentation materials, including slides and reports, to facilitate informed decision-making and enhance the understanding of investment proposals

Master Of Science - Ms, Strategic Marketing

Bachelor Of Economics, International Economics And Trade

Activities and Societies: -Member of Business School Student Union Public Relations Department: Outstanding Member Award -Member of BFSU.

Bachelor Of Arts - Ba, French(Minor)

Bachelor Of Business Administration - Bba

spring term exchange student