Kacey Shap, Phd Email & Phone Number

Chicago, Il, Us

As a SAFe Certified Product Owner, I spearheaded AI/ML initiatives and digital transformation efforts to enhance business processes and data transparency. I integrated legacy data sources via SQL and Snowflake, visualized value streams in a digital visual solution, and applied AI/ML and Lean Six Sigma methodologies to identify inefficiencies, forecast costs, and reduce human errors. My work drove the development of the Agile Release Train (ART) and a GenAI solution, delivering a projected $30M in cost recovery and operational improvements. • AI/ML & SaaS Solution Impact: Shepherded the launch of 10+ digital SaaS features, including AI/ML capabilities, on time and within budget, resulting in a $17M financial impact, saving FTEs, and improving auto validation by 20%. Developed an end-to-end SaaS solution that provided real-time dashboard visibility for payment processing teams. • GenAI & Digital Transformation: Spearheaded the development of a GenAI solution that digitized 160K+ documents, improving data access and visibility. Successfully integrated the solution with IT, legal, and vendor teams to ensure seamless deployment. • Lean Six Sigma & Roadmap Development: Applied Lean Six Sigma and advanced statistical analysis to identify inefficiencies, forecast $30M in cost savings, and prioritize AI/ML, RPA, and BPM initiatives. Led the development of product roadmaps and resource plans in collaboration with business and technical leaders. • Agile Leadership & Delivery Management: Directed cross-functional Agile teams across Asia, Europe, and America, ensuring on-time, on-budget delivery. Facilitated sprint planning, stand-ups, and retrospectives to drive collaboration and efficient execution in a matrixed organization.

Led data-driven initiatives combining data science, market research, and Machine Learning to optimize product strategy, marketing performance, and operational efficiency. Automated statistical model reporting and visualized insights using Tableau and Power BI, delivering actionable insights to drive strategic decisions and improve client outcomes.• Provided go-to-market solution for tech start-up digital product launch, companion to existing SaaS product, leading to positive uptake in brand perception. • Created $1.5M sales within 1 month of implementing market strategy. Highest month-over-month sales in company history.

Santa Monica, Ca, Us

Developed innovative technique for triangulating audience insights for Honda, Acura, Cedar Sinai, Viking Cruises, Hardee’s, and Carl’s Jr. Managed 5 reports. Trained internal teams on new processes' best usage for statistics, modeling, and data visualization and cleansing. Cross-collaborated across departments.• Analyzed 70,000 data points from first-, second-, and third-party sources, including data management platforms, and developed modeling to generate and examine psychology profiles of customers along purchasing journey, leading to improved leveraging of campaign performance and location data, as well as optimization of social media and Google Ads. • Identified new opportunities for selling cars to multicultural audiences, adapting shopping funnels to meet values and needs of untapped multicultural audiences. Improved conversion in shopping funnels and engagement on social media.

Burbank, Ca, Us

Designed and developed data pipelines to acquire, analyze, and process gamers’ moral values data to monetize e-sports audiences for Machinima. Leveraged multimodal research from social media, surveys, and data sets, including data science analysis of consumer insights. Conducted social analytics of gaming competitions across all major social media networks and directed thematic analysis. Created, launched, and implemented cost analysis to identify 5 main traits of stakeholders. Managed team of 8.• Pioneered shift from creator-focused marketing strategy to audience-focused, improving traction on Machinima website.• Led global research team in 13 countries to track theatre releases for new movies and identify audience perceptions. Coordinated with local marketing agencies to gather market intelligence, synthesize data, and ultimately improve messaging around new releases, customizing marketing and social campaigns for every audience.

Los Angeles, Ca, Us

Presided over primary and secondary market analysis and studies to better understand customer needs and behaviors. Conducted focused group studies, in-house employee surveys, and R&D about Herbalife brand. Evaluated potential new markets and products with in-depth qualitative and quantitative research to identify trends and generate insights.• Undertook global survey of employee satisfaction that pinpointed lack of innovation in certain departments. Based on insights, contributed to strategy developed by senior leadership to improve innovation at all levels.

Los Angeles, Ca, Us

Spearheaded SMB core component, collecting and analyzing data from variety of sources to create detailed market research analysis. Provided training to coaches working with Lapin to explain quantitative data points and findings in 360 client surveys. Implemented and supervised marketing research, identifying key opportunities to inform strategic decisions.• Secured 10 multimillion-dollar contracts by translating financial impact for companies into quantitative ROI strategy.

Chicago, Illinois, Us

Analyzed local dealerships and customer experiences to identify areas of improvement at dealerships. Communicated performance information to senior leadership. Established customer experience strategy using qualitative research method.

Doctor Of Philosophy (Ph.D.), Social And Behavioral Sciences

Master Of Science - Ms, Conflict Analysis And Resolution

Bachelor Of Arts - Ba, Psychology / Sociology (Dual)