Kacey Shap, Phd Email & Phone Number

Chicago, IL, US

• As a SAFe Certified Product Owner, I spearheaded AI/ML initiatives and digital transformation efforts to enhance business processes and data transparency. I integrated legacy data sources via SQL and Snowflake.
• AI/ML & SaaS Solution Impact: Shepherded the launch of 10+ digital SaaS features, including AI/ML capabilities, on time and within budget, resulting in a $17M financial impact, saving FTEs, and improving auto.
• GenAI & Digital Transformation: Spearheaded the development of a GenAI solution that digitized 160K+ documents, improving data access and visibility. Successfully integrated the solution with IT, legal, and vendor.
• Lean Six Sigma & Roadmap Development: Applied Lean Six Sigma and advanced statistical analysis to identify inefficiencies, forecast $30M in cost savings, and prioritize AI/ML, RPA, and BPM initiatives. Led the.
• Agile Leadership & Delivery Management: Directed cross-functional Agile teams across Asia, Europe, and America, ensuring on-time, on-budget delivery. Facilitated sprint planning, stand-ups, and retrospectives to drive.

• Led data-driven initiatives combining data science, market research, and Machine Learning to optimize product strategy, marketing performance, and operational efficiency. Automated statistical model reporting and.
• Provided go-to-market solution for tech start-up digital product launch, companion to existing SaaS product, leading to positive uptake in brand perception.
• Created $1.5M sales within 1 month of implementing market strategy. Highest month-over-month sales in company history.

Santa Monica, CA, US

• Developed innovative technique for triangulating audience insights for Honda, Acura, Cedar Sinai, Viking Cruises, Hardee’s, and Carl’s Jr. Managed 5 reports. Trained internal teams on new processes' best usage for.
• Analyzed 70,000 data points from first-, second-, and third-party sources, including data management platforms, and developed modeling to generate and examine psychology profiles of customers along purchasing journey.
• Identified new opportunities for selling cars to multicultural audiences, adapting shopping funnels to meet values and needs of untapped multicultural audiences. Improved conversion in shopping funnels and engagement.

Burbank, CA, US

• Designed and developed data pipelines to acquire, analyze, and process gamers’ moral values data to monetize e-sports audiences for Machinima. Leveraged multimodal research from social media, surveys, and data sets.
• Pioneered shift from creator-focused marketing strategy to audience-focused, improving traction on Machinima website.
• Led global research team in 13 countries to track theatre releases for new movies and identify audience perceptions. Coordinated with local marketing agencies to gather market intelligence, synthesize data, and.

Los Angeles, CA, US

• Presided over primary and secondary market analysis and studies to better understand customer needs and behaviors. Conducted focused group studies, in-house employee surveys, and R&D about Herbalife brand. Evaluated.
• Undertook global survey of employee satisfaction that pinpointed lack of innovation in certain departments. Based on insights, contributed to strategy developed by senior leadership to improve innovation at all levels.

Los Angeles, CA, US

• Spearheaded SMB core component, collecting and analyzing data from variety of sources to create detailed market research analysis. Provided training to coaches working with Lapin to explain quantitative data points and.
• Secured 10 multimillion-dollar contracts by translating financial impact for companies into quantitative ROI strategy.

Chicago, Illinois, US

Analyzed local dealerships and customer experiences to identify areas of improvement at dealerships. Communicated performance information to senior leadership. Established customer experience strategy using qualitative research method.

Doctor Of Philosophy (Ph.D.), Social And Behavioral Sciences

Master Of Science - Ms, Conflict Analysis And Resolution

Bachelor Of Arts - Ba, Psychology / Sociology (Dual)