Event Manager
Dbu Allé, Brøndby
Based at DBU’s Commercial Department and part of the leadership team, I was responsible for a number of activities, including:- Negotiating contracts with municipalities and stadiums with regards to all International A matches and major events. Commercially responsible for DBU’s charitable alliances.- Initiating and project managing the women's national team’s journey from 900 free tickets in Vejle to 7,500 paying spectators in Viborg. Event of the Year at Danish Event & Meeting Awards 2017.- All types of events; General partner activation, Fan zones, World Penalty Shoot-Out Championships, Ekstra Bladet School Football Finals. - DBU Tour containing contract negotiations and activation of the largest partnerships. Among the partners are Unibet, Coca-Cola, hummel, Adidas and Hyundai.- The audience experience at International A matches and Cup finals. - Commercial key person and link between communication, security and the sports department leading up to and during the event.- Responsible for a department of 4-8 staff depending on the season- DBU’s primary contact for fans of the Danish team. This included development of cooperation agreements with Danish Football Fan Clubs, stadium fan activities, organising fans for away games and generally creating an understanding between the views of fans and the DBU.- Developing and organising hospitality events for all International A matches on the men's and women's side. - Ticket strategy and negotiation of supplier agreements with regards to the sale of 200,000+ tickets annually.- Supporting the Danish project organisation of EURO2020 as well as the UEFA in connection with the organisation of four matches in Copenhagen for Euro 2020.
