Kacie Main Conant Email and Phone Number

Freelance writer helping individuals and brands tell their stories.

http://campbellplbg.com/

Designed, developed and launched the original corporate health program for one of North East Florida’s health systems effectively securing high value clients. Key Contributions• Exceeded sales goals without exception: 200% to goal achieved in first year; 130% in second year. • Managed entire sales plan design, implementation and cultivation cycle for corporate health product line from lead generation and prospecting to presentation, closing and signing. • Chosen to be the only wellness related speaker at the Jacksonville Society of Human Resource Management Annual Conference.• Effectively established health system as a leader in the corporate health industry and secured market essentiality in less than 2 years through creative product line development, sales strategies, service standards and competitive positioning. • Played an integral role from inception to market on initial program design, marketing and brand development.• Helped develop subsequent programs and products to expand program depth and build long-term strength based on targeted market assessments and client needs• Responsible for drafting sales and marketing materials, including but not limited to proposals, RFP responses, program collateral, PowerPoint presentations and monthly communication plans

• Developed, executed and tracked the sales plan in effort to increase utilization of the services for outpatient initiatives throughout the health system.• Evaluated, analyzed and interpreted market demographics and utilization data for outpatient services to identify volume goals and developed and implemented plans to obtain goals• In collaboration with Regional Marketing Manager, promoted differentiating services to community physicians.• Maintained current and developed new relationships to help increase market share, ensuring that internal and external obstacles to business growth and retention were identified and minimized or eliminated• Conducted ongoing market analysis to determine strengths and weaknesses in relation to area competitors and effectively communicated to leadership

• Developed and implemented plans to increase market share and drive volume to the hospital via surgeries, admissions and emergency department with focus on enhanced communication and issue resolution• Developed sales collateral outlining service lines and/or new programs and communicated to appropriate customers• Worked with physicians to identify opportunities for process improvement that resulted in increased volume; worked with facility to develop and implement necessary operational changes• Built and managed relationships with internal and external clients, including but not limited to facility leadership, staff and non-staff physicians, SNF/ALF administrators and emergency personnel• Assisted in development and implementation of facility strategic plan and growth initiatives

• Developed and implemented new physician relations strategy, including but not limited to meeting new physicians as they come on staff and coordinating their involvement in community relations, media relations and hospital activities as needed• Managed Physician Strategy Team and ran bi-monthly meetings• Responsible for all media relations for hospital and individual departments, including but not limited to drafting press releases, pitching and coordinating interviews and stories, writing speaking points, drafting by-lined articles, etc. • Handled community relations activities including coordinating health screenings, health fairs, community lectures and special events• Assisted in planning and executing all marketing initiatives, including advertising decisions, sponsorships, drafting ad copy, etc.

• Managed accounts in the luxury real estate, private aviation, retail and restaurant sectors• Handled day-to-day client and media relations, including but not limited to pitching local and national media, campaign planning and implementation, writing, client media training and beyond• Responsible for drafting public relations material including press releases, pitch letters, media alerts, advertorials, speeches and media kit collateral• Conceptualized, planned and managed special events for clients including grand openings, VIP events, groundbreakings and more