Kacie Phelps Email & Phone Number

Richardson, Texas, United States

Developed and implemented job reconciliation procedure and internal tools that identified addressable areas and significantly increased company profit margins. Developed, implemented and manage company’s first customer facing web-based service portal improving customer response/resolution as well as the customer experience. Negotiate contracts, onboard and manage multiple national vendors supporting all levels of company operations through the partnership lifecycle.Manage multiple facets of operations including service and job time to market, job reconciliation, customer invoicing, sales pipeline, accounts receivable, expenses, commission reconciliation, process improvements/creation/implementation, CRM management, integration between and management of multiple web-based tools including quoting, accounting, project management, service portal, etc. Develop and execute administrative project management responsibilities including job scheduling, internal travel planning, resource acquisition/management of 100+ national sub-contractors, logistics, reconciliation at job completion, customer communication and reporting. Manage in-field needs of customers, onsite technicians, Sales Executives, Warehouse Managers and Project Managers to ensure a seamless customer experience. Report directly to company President.

Dfw, Texas

Bridge the gap between sales and marketing functions using data analytics and top industry insights in order to better understand the customer experience, buying cycle, lead -> pipeline -> revenue lifecycle, and marketing ROI to better support future spend allocation. This healthy relationship between sales and marketing creates accountability and has repeatedly resulted in increased pipeline and revenue.Work across a broad range of business functions to identify operational inefficiencies that impact both the internal and external customer experience, investigate utilization of existing internal technologies (CRM, Marketing Automation, External databases, etc.) and develop/implement processes that improve interdepartmental productivity, revenue generation and the customer experience.

Dallas, Tx

Recruit, develop and lead a team of Sr. Field Marketing Managers who build and drive integrated, multi-touch GTM strategy and executive customer relationships/engagements across Enterprise level U.S. VMware customers. Own, track and report against aggressive quarterly pipeline growth targets. Recruit, develop and lead a team of Sr. Alliance Marketing Managers driving strategic partnerships with key System Integrators & Strategic Outsourcers (SISO) alliance partners including internal/external sales enablement, messaging, communication, GTM, joint field/customer engagements and programs supporting targeted VMware solutions.

Mckinney, Tx

Recruit, develop and lead a team of Sr. Field Marketing Managers who build and drive integrated, multi-touch GTM strategy and executive customer relationships/engagements across Enterprise level U.S. VMware customers. Own, track and report against aggressive quarterly pipeline growth targets. Recruit, develop and lead a team of Sr. Alliance Marketing Managers driving strategic partnerships with key SISO alliance partners including internal/external sales enablement, messaging, communication, GTM, joint field/customer engagements and programs supporting targeted VMware solutions.

Frisco, Tx

Recruit, develop and lead a senior field marketing team supporting the largest U.S. VMware customers. Responsible for driving integrated, executive level, multi-touch GTM strategy, customer intimacy and aggressive sales revenue targets across global, select, enterprise and healthcare sales segments.

Frisco, Tx

Recruit, develop and lead field marketing team supporting the largest VMware customers located across the Western half of the United States. Responsible for driving integrated, multi-touch GTM strategy and aggressive enterprise and healthcare sales revenue targets.

Responsible for driving go-to-market strategy and revenue for VMware cloud, virtualization and infrastructure management technologies by developing, executing and managing integrated, mutli-touch marketing programs targeting large enterprise clients and prospects located in the United States.• Received 5 top achievement awards in 2013 from national and regional sales teams• Impacted $50M+ in 2013 revenue• Create and promote best practice processes to promote team efficiencies• Create and execute 1:1 marketing plans for Account Based Marketing accounts• Integrate channel to build customer relationships and grow pipeline/revenue impact• Test and feed strategies that support pipeline growth and revenue conversion• Develop and execute regional and national integrated, multi-touch marketing plans • Manage regional program budget spend and reconciliation• Lead national lead taskforce to address operational outages, train ENT sales and marketing teams to foster alignment and develop/share program analytics tracking/reporting best practices to create efficiencies• Develop and execute targeted customer executive programs• Support 60+ sales team members

Remote Position

Responsible for taking corporate objectives and field needs and using that information to build successful field programs in alignment with regional sales goals. Achieved multi-layered marketing success and revenue growth through strategic planning, creative deployment, timely execution and ROI analysis.FIELD MARKETING: - 161% YOY lead growth, 249% YOY pipeline growth in 2011. - 3321% YOY lead growth, 300% YOY pipeline growth in 2010.- Worked with executives and regional reps to develop field programs that built quality pipeline.- Developed, executed and analyzed all integrated, multi-touch field programs including email, print, online, webinars, C-level events & programs, tradeshows and seminars across corporate, SLED and health care verticals.- Created and managed marketing budget and calendar. - Supported N. American sales territory and 10 field reps.- Stimulated reach of field programs through joint channel campaigns.- Cultivated and managed cohesive communication between sales, SEs and product marketing/management.- Managed lead qualification and sales hand-off processes.- Measured program success and reported progress to top executives through SFDC.MARKETING DATA ANALYSIS & OPERATIONS:- Created Marketing ROI (MROI) analytical processes including data gathering, consolidation, preparation and maintenance and applied continuous improvements to MROI processes.- Managed interaction with internal/external data owners to collect accurate data for analysis.- Provided MROI reports to sales/marketing management which included success drivers, model input/output analyses, analysis of trends inconsistent with expected results and recommendations for future marketing success.- Recognized for timely completion of projects/analyses.- Managed roll out and management of Marketo.- Salesforce.com, Marketo, Microsoft CRM and Brainshark administrator.- Implemented processes including lead flow/nurturing, lead scoring rules, sales engagement processes, etc.

Remote Position

CHANNEL MARKETING:- Worked with channel executives and sales reps to develop and execute all integrated, multi-touch channel programs including email, print, online, webinars, C-level events, tradeshows, seminars and channel development activities from inception to end result.- Developed and managed all channel programs, incentives and communication plans including the creation of all channel sales collateral including messaging templates, call scripts, co-branded collateral, press releases, industry analyst reports, prospect data, etc.- Conducted onsite visits to nurture relationships and stimulate execution of joint marketing plans.- Managed roll-out of company’s first partner portal.- Managed three national distributors and thirty+ VARs.- Created and managed channel MDF budget.- Crafted OEM partner go-to-market strategies.CHANNEL ACCOUNT MANAGEMENT:- Worked with channel executives and sales reps to cultivate and execute individualized business plans targeting revenue growth and retention goals for all parties.- Conducted onsite partner visits to nurture relationships and ensure both parties were fulfilling business plan expectations.- Conducted quarterly partner business plan reviews to identify areas of continued focus and areas needing improvement promoting improvement of future iterations.- Preformed group sales training to channel sales reps.- Managed channel pipeline and acted as liaison between internal sales teams and channel partners.CUSTOMER & CORPORATE MARKETING:- Managed public relations and corporate marketing firms and project managed press releases, customer testimonials, corporate branding/awareness, collateral and website modifications. - Managed creation and inventory of corporate trade show booths, event materials, giveaways, etc.

Developed and executed many avenues of marketing for this fast growing technology company including channel marketing, field marketing, & customer marketing. Heavily involved in corporate marketing strategy development & execution.- Developed and implemented channel marketing strategy. - Developed and implemented field marketing strategy.- Developed and executed the company's first partner facing and end user facing webinar series.- Implemented marketing automation program.- Developed and executed channel and field lead generation programs and activities.- Managed channel marketing strategy and execution for all VARs and Distributors.- Executed company wide event management including national industry trade shows, regional events, etc.- Developed new website material and printed collateral pieces including customer case studies, whitepapers, datasheets, solution briefs, etc.- Salesforce.com and Marketo Administrator.

Sold, developed and managed strategic, multi-media marketing programs for industry leading technology companies resulting in 77% of company revenue.• Developed and executed global channel and field marketing campaigns including multi-touch email campaigns, webinars, video marketing, pod-casts, C-level events, trade shows, micro-sites, e-newsletters, mass partner recruiting campaigns, etc.• Prioritized input from internal/external stakeholders to develop sales/marketing enablement materials and partner awareness campaigns..• Managed select global CRM related strategy projects such as customer engagement campaigns and new product launches.• Created customer surveys and performed qualitative research, 3rd party research and competitive/best in class research to optimize ROI.• Evaluated, created and presented campaign reports including ROI, conversion rates, etc. Demonstrated success in bringing products to market in a down economy.• Drove planning of worldwide marketing campaign launches for industry leading technology companies by working closely with international business stakeholders.• Grew internal sales 40% year-over-year through effective multi-media marketing programs which exponentially increased customer’s revenues. • Conceived company marketing materials to standardize branding, built internal marketing programs, and conducted executive presentations.• Designed and managed a customer reference program resulting in exponential short & long term growth.• Executed on setting up and monitoring of all email marketing launches via email service providers.• Reached 120% of sales quota by 3rd quarter.• Grew internal sales 40% year-over-year.• Maintained a 100% customer renewal rate.• Increased revenues with internal marketing campaigns leading to new contracts and renewals.• Increased network security channel marketing account sales 300%. • Saved 30% through renegotiated vendor contracts.

• Built ROI tracking tool, finding $12M error in the company’s favor.• Exceeded goals with high-yield email campaigns, webinars, pod-casts, C-level events, road shows, executive round tables, and publication content.• Modified target campaign messaging resulting in 1441% to goal lead attainment. Noted as most successful email campaign in company history and was implemented globally due to success rate.• Continually developed, measured and optimized campaigns and portfolios through testing and analyses.• Managed all database pulls to ensure CAN SPAM and email law compliancy.• Developed and executed end-user events including national industry trade shows as well as targeted customer retention and revenue build events.• Designed and managed inbound and outbound telemarketing programs including campaign follow-up and enterprise appointment setting.• Managed key marketing communications, branding and online lead generation vendors.• Collected and managed distribution of all leads to sales groups. Followed up with sales groups to ensure maximization of ROI.• Developed annual and quarterly strategic field marketing campaigns for small, medium and enterprise business security markets.• Implemented and managed integrated online and offline marketing programs and campaigns using a multi-media, cross-functional strategy.• Managed an annual budget of $500K and calculated ROI to maximize campaign results.• Collaborated with creative, channel marketing and field marketing teams to develop and execute workable business plans to optimize time management for sustainable growth.• Received A+ on quarterly business reviews from all 14 sales reps and regional sales director who’s territories I supported. • Exceeded MBO• Recipient of 2008 Trend Micro Rising Star Award for Sales & Marketing Excellence.• Strong interpersonal & analytical skills and exceptional attention to detail in executing projects and time-sensitive deliverables.

• Promoted within Inside Sales in recognition of process improvement, account growth, sales support and results tracking.• Received 100%+ achievement awards from 2003-2007.• Named “Rep of the Quarter” several times.• Built strong relationships with channel partners by understanding their business needs and implementing business plans to help grow their profit margins.• Implemented procedures to increase revenue and better time management along with creating a business plan for my regional counterparts.• Increased sales with customized e-mail templates targeted at specific customer demographics leading to new multi-year contracts, renewals and cross-grades.• Received excellent reviews from peers and managers on a quarterly basis.• Recognized for building and maintaining relationships to secure future opportunities.

Oversaw 4 limited partnerships, 1 corporation and exotic wildlife ranch reporting to owner.

• Managed AR and AP for the company’s largest account, Coca-Cola• Prepared financial reports for all Executives • Managed AR for entire company• Heavy data entry

Bachelor In Business Management, Management And Marketing

This degree was earned at night while working full time during the day.

Associates In Arts, Business Administration And Management, General

Activities and Societies: Phi Theta Kapa - National Honor SocietyI maintained between a 3.5 - 3.9 GPA while attending Tarrant County.

Education record