In October of 2021, I self-published my first children's book, Buckaroo Beau Lives on a Ranch. What started as a passion project turned into a full-time income once I learned the skills and tools I needed to make a living from such a meaningful project. As of January of 2024, I have published three more books and sold over 10,000 copies in most of the continental United States, with a very small budget and only a few hours per week. I also began coaching fellow children's authors and… Show more In October of 2021, I self-published my first children's book, Buckaroo Beau Lives on a Ranch. What started as a passion project turned into a full-time income once I learned the skills and tools I needed to make a living from such a meaningful project. As of January of 2024, I have published three more books and sold over 10,000 copies in most of the continental United States, with a very small budget and only a few hours per week. I also began coaching fellow children's authors and friends to publish and sell their own work and have never looked back! There are few things so rewarding as helping a fellow creative achieve a lifetime goal or dream! Show less

I provide premium marketing and copywriting services to medium-large organizations looking to effectively target and engage audiences to increase awareness, sales, and customer loyalty with meaningful messaging across owned and paid channels, particularly digital mediums such as email, social media, and Facebook ads. Special Projects/Clients: *Women's Professional Rodeo Association - Marketing Director, Contract - September 2022 to February, 2024 - Overall Branding… Show more I provide premium marketing and copywriting services to medium-large organizations looking to effectively target and engage audiences to increase awareness, sales, and customer loyalty with meaningful messaging across owned and paid channels, particularly digital mediums such as email, social media, and Facebook ads. Special Projects/Clients: *Women's Professional Rodeo Association - Marketing Director, Contract - September 2022 to February, 2024 - Overall Branding Strategy, Email Marketing, Social Media/Content Creation, Paid Advertising - 28% increase in email open rates, 112% Increase in click-through rates - 600%+ increase in organic social media engagement - Launch of company-branded merchandise *Rock & Roll Denim - Head of Marketing, Full-Time to Contract - May, 2021 to December, 2022 - Copywriting (TV/Radio), Media Buying (TV/Radio), Retail Marketing - 40%+ increase in retail market share - 22% increase in direct sales *Buckaroo Beau Books - CMO and Publisher, Freelance - June, 2021 to Present - Content Writing (Children's Books), Email Marketing, Copywriting (Paid Digital) - Over 5,000 copies sold as independent book marketer *Texas Homeschool Coalition - Marketing Director, Full-time to Contract - June, 2020 - June 2021 - Email Marketing, Website Copy, Content Strategy, Loyalty Marketing *The Gauge Podcast - Marketing Project Manager, Podcast Launch - April 2020 to June 2020 - Branding/Awareness, Launch Strategy, Content Strategy, Copywriting (Facebook Ads) - Over 1 million downloads in first 3 months following launch Show less

- Ensured proper use of PBR brand across digital, print, and social media platforms- Collaborated to develop effective messaging and creative for upper and lower funnel marketing from email marketing, organic/paid social media, video and digital plans as well as content for $1 million + live events- Created and budgeted for disbursement of advertising, editorial, business development, networking, branding, and ticket sales for each event - Coordinated and conducted… Show more - Ensured proper use of PBR brand across digital, print, and social media platforms- Collaborated to develop effective messaging and creative for upper and lower funnel marketing from email marketing, organic/paid social media, video and digital plans as well as content for $1 million + live events- Created and budgeted for disbursement of advertising, editorial, business development, networking, branding, and ticket sales for each event - Coordinated and conducted market R & D and evaluate results and data-based analytics, adjusting efforts accordingly Show less

Working with the local cities and communities in major to mid-sized DMAs to showcase the talents of the Professional Bull Riders, as well as enrich the area through collaborations with top-tier local, regional, and national partners. Responsible for driving ticket sales and ancillary revenue for PBR events in North Carolina, South Carolina, Georgia, Florida, Tennessee, Virginia, and West Virginia.

- Number one ranked recruiter of Outside Sales Reps (Advertising) consistently since second month with company- Aggressive outside sales (advertising, one-call close model)- Marketing, budgeting, full-scale project planning- Sourcing, networking, screening and interviewing top-level Account Managers- Sales/marketing/recruiting content development- Ad copy development for business partners- Market analysis- Prospecting/Cold Calling/B2B Sales

www.SouthCharlotteLifestylePubs.comResponsible for creating, assigning, writing, and editing content for a local monthly publication highlighting our neighbors in the South Charlotte area as well as developing marketing and advertising sales strategies for our publication and business partners.